Auzou proves that delighting young shoppers with custom finger puppets can be a fun and creative way to engage their imaginations and create a memorable shopping experience. We found the brand’s in-pack promotion in one of the stores we visited.
In this blog, we will discuss Auzou’s adorable gift ideas and how puppets can be used in marketing. Likewise, we will also share similar promotional products for kids that you may incorporate into your business. So, let’s get started.
Aozou is a publishing house started in 1973. The brand specialised in reference works first and then developed children’s books, notebooks, card games, jewellery and comics.
Auzou’s In-Pack Gift for Kids
This lovely box includes a board book with one story and one lovely finger puppet to play with. Custom plush toys include Super Julie and Super Gino, both characters from Auzou’s children’s books.
Aside from the books and the free items, the gift set becomes more appealing to children because of its colourful and creative product packaging ideas.
Book #1:
La fisica de cuentos
SUPERVALENTINO, EL HÉROE DE LOS MIMOS
The Physics of Stories
SUPERVALENTINO, THE HERO OF MIMES
Book #2:
La fisica de cuentos
SUPERSOFÍA, LA HEROÍNA DEL SUEÑO
The Physics of Stories
SUPERSOFÍA, THE HEROINE OF THE DREAM
Why Custom Finger Puppets for Kids?
Small but definitely incredible, this is how we can describe finger puppets. They are not just entertaining but provide a significant impact on children. Here’s why you should offer these adorable toys to your young consumers.
How to Make Your Custom Finger Puppets Attractive to Children?
Delighting young shoppers with custom finger puppets can be a fun and creative way to engage their imaginations and create a memorable shopping experience. Here are some steps to help you achieve that:
1. Design Engaging Characters
Create finger puppets in the form of engaging characters that young shoppers will love. Consider popular children’s themes like animals, superheroes, or fairytale characters. Use bright and vibrant colours to make the finger puppets visually appealing and attractive to young eyes.
2. Personalize with Customization Options
Offer customization options to young shoppers to make the finger puppets truly unique. Allow them to choose the colours, patterns, or accessories for their finger puppets, such as adding bows, hats, or other small embellishments. This personalization will make the finger puppets special and memorable for young shoppers.
3. Choose High-Quality Materials
When creating custom finger puppets, it’s important to use high-quality materials that are safe for children to play with. Opt for soft fabrics that are durable and easy to clean, such as felt or fleece. Make sure to use child-safe, non-toxic glue and avoid small parts that could pose a choking hazard.
4. Provide Interactive Displays
Create interactive promotional displays in your store or at events where young shoppers can try on the finger puppets and play with them. Set up a finger puppet theatre or a designated play area where kids can put on shows and let their imaginations run wild. This will create an immersive and interactive experience that will delight young shoppers.
Discover how other companies market their brands to children:
On our latest trip to Turkey, we are able to spot fantastic custom-branded merchandise ideas as covermount gifts from different magazine brands. One of them is this Transformers Magazine, which comes with an on-pack gift toy.
We found this amazing promotion by Darlie in collaboration with Sanrio for marketing children’s products. Instead of usual marketing strategies like a gift with purchase, Darlie dedicated their efforts to collaborating with Sanrio to produce a promotional theme.
BBC Children in Need Charity is using Pudsey Bear-inspired merchandise to raise funds and spread the word about their advocacy. Every year, the charity broadcasts a Children in Need telethon as part of their fund-raising campaign.
We found Ovaltine’s retail promotion ideas in one of the stores we visited in the Philippines. The brand sells its product with a free set of popsicle moulders and a free premium lunch box. Learn more about this promo.
With every purchase of 470 ml Lady’s Choice spread, shoppers will get this cool tumbler with a toy car design. The designs of the free items are very suitable for young ones.
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Key Takeaways,
Custom finger puppets are a creative and fun way to promote your brand and engage potential customers. They offer high impact, brand recognition, targeted marketing, interactive engagement, and cost-effectiveness – making them a valuable marketing tool for any business, especially those catering to children.
With that said, we believe that Auzou made a great decision to add them to their marketing campaign.
Thus, if you also consider adding the to your list of promotional product ideas, feel free to reach out to our team. ODM will help you find and create the best one that suits your brand.
Aside from manufacturing quality merchandise, we also offer the following services:
If you need assistance with your marketing, don’t hesitate to reach out! ODM and Mindsparkz will be glad to provide for your needs.
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