Beyond its traditional role as a bartender’s trusted companion, custom jiggers have transcended the confines of the bar and found their way into the hearts of marketers and brand strategists alike.
In this blog, we will unlock the untapped potential of jiggers as a promotional powerhouse. Learn how these ideas can elevate your brand and the customisation options available. Let’s get started!
Understanding Jiggers: What Are They?
Jiggers are specialized measuring devices, typically made of stainless steel, designed to ensure precise and consistent pouring of liquid ingredients, especially in the craft of cocktail making.
They come in various shapes and sizes, featuring two separate measuring cups, usually with different volumes on each end. Bartenders and mixologists rely on these tools to craft perfectly balanced cocktails where every drop counts.
A jigger usually has two different sides, the bigger side is called the “jigger” or “gill”, while the smaller side is called the “pony,” which can be filled with 1 oz (30ml) of liquid (the usual amount of a normal shot glass).
Made of stainless steel, these jiggers are portable and durable, making them perfect for mixing cocktails.
Why Should You Consider These Custom Jiggers For Your Next Promotion?
Aside from the fact that bartenders can perform aesthetically pleasing tricks with the jiggers, there are also various reasons your company would benefit from having some promotional custom jiggers to help market your goods.
5 Ways to Promote Your Brand with These Custom Jiggers
1. On Pack Bottle Neckers
There are many ways that the jiggers can be used to promote your company. For instance, the jiggers can be used along with on-pack bottle neckers. The jiggers can be taped or attached to the bottle as a promotional bottle necker promo idea.
Or marketing managers could set up bottle collar promotions. They can put instructions on redeeming custom jiggers in the inner part of the bottle necker.
Get inspired by these bottle necker design ideas…
2. Bar Promotional Ideas
If you’re running a bar business, these custom jiggers are definitely a must-have for your place. Since they are very customisable, you have the option to modify them according to your needs or preferred designs.
3. Gift with Purchase
Another way to use these custom jiggers for promotion is by using them as part of your gift with purchase promotion. You may run a GWP promo where customers can get your jiggers for free upon purchasing your particular drink products.
Here is an ideal gift with purchase idea by Jim Beam. The bourbon brand put together a practical gift pack that includes a custom drinking cup, a branded promotional pourer, and a branded jigger.
4. Event Giveaways
Holding or participating in different events can help you raise brand awareness and get new leads. But any event wouldn’t be complete without customised giveaways to be given to or sold to participants. Thus, these custom jiggers are what you need to promote your brand during drink events.
You may personalise each jigger with your logo, helping you reach and connect with prospective customers.
5. Loyalty Programs
Incorporate custom jiggers into your loyalty programs to reward and retain customers. Offer branded jiggers as a reward for reaching specific milestones or making repeat purchases. This strategy fosters customer loyalty and keeps your brand top-of-mind.
Customizing Jiggers for Promotion
Customisation is where these humble bar tools become powerful promotional assets. Let’s discover ideas on customising jiggers to achieve maximum promotional impact.
1. Incorporating Brand Elements
When customizing jiggers, the first rule is to ensure they align seamlessly with your brand identity. Incorporate the following brand elements into your jigger design:
- Logo: Your brand’s logo should take centre stage. It’s the most recognizable element of your brand and should be prominently featured on the jigger’s surface.
- Colour Palette: Use your brand’s colour scheme to create a visually cohesive design. This consistency reinforces brand recognition.
- Tagline or Slogan: If you have a memorable tagline or slogan, consider adding it to the jigger. It can reinforce your brand’s message and values.
2. Unique Materials and Finishes
Don’t limit your customization options to just the visual elements. Consider the materials and finishes used in crafting custom jiggers:
- Metallic Finishes: Opt for shiny, metallic finishes that exude elegance and sophistication. These can be particularly appealing for high-end brands.
- Matte Finishes: Matte jiggers convey a modern and minimalistic feel. They’re a great choice for brands with a contemporary image.
- Textured Surfaces: Textured jiggers provide a tactile experience and make your brand stand out through touch as well as sight.
3. Interactive Features:
To take your custom jigger to the next level, consider adding interactive features:
- QR Codes: Incorporate QR codes that link to exclusive content, promotions, or giveaways. This adds an interactive element and encourages customers to engage further with your brand.
- Hidden Messages: Emboss or engrave hidden messages or symbols on the jigger’s interior. Customers will be delighted when they discover these hidden gems.
4. Limited Editions
For special promotions or events, create limited-edition custom jiggers. Limited availability can create a sense of urgency and exclusivity, driving customer engagement. Highlight the limited nature of these jiggers in your marketing materials to make them highly sought after.
5. Seasonal Themes
Rotate your custom jigger designs to align with different seasons, holidays, or special occasions. For example, create jiggers with festive designs for the holiday season or celebratory motifs for New Year’s Eve promotions.
See how other businesses utilised custom jiggers in their marketing:
Gallery4 Reasons to Raise Your Glass to Greenall’s Branded Jiggers
Branded promotional products, Custom Products, Drinks promotional products, Gift with purchase, Giveaway promotional items, In-pack promotions, in-store display, Marketing, On-pack promotions, Premium promotional products, promotional gift, Promotional Products
4 Reasons to Raise Your Glass to Greenall’s Branded Jiggers
Greenall's, a classic British gin handcrafted by England’s oldest gin distillery, [...]
Gallery4 Easy Design Hacks for a High Quality Promotional Bar Jigger
Branded promotional products, Custom packaging, Drinks promotional products, Gift with purchase, Giveaway promotional items, In-pack promotions, On-pack promotions, Premium promotional products, promotional gift, Promotional Products
4 Easy Design Hacks for a High Quality Promotional Bar Jigger
Seedlip has a new surprise for drink lovers: a free [...]
Other drink and bar promotional ideas you need to try!
These custom wine accessories will allow your customers to enjoy their favourite drinks anytime. There are available caddies that can carry two (2) and four (4) glasses. Drinks only need to slip these caddies on the bottleneck and hang the glasses right away.
These branded ice cube moulds are not costly. This is durable since it is made from silicone, a better alternative to plastic.
If you’re looking to add some flair to your business, consider having custom bottle openers made. Choose here which design can suit your business.
Final Thoughts
Just like any other drink celebration and event, Daiquiri Day is surely a perfect day to cool off. In a world of stress and difficulty, sometimes a refreshing alcoholic beverage with a fruity twist is exactly what people need!
Thus, as a brand, you can also take advantage of this opportunity! Offering them simple yet memorable branded products would make your customers remember you. If you think these custom jiggers we feature will help not just your Daiquiri Day marketing or other drink marketing campaigns, feel free to reach out to our team. Don’t forget to use the product codes: ODM-677 and ODM-4394 to get a quote.
Here at the ODM Group, we specialize in creating unique promotional products, as well as creating custom retail packaging and POS display units. Our product designers from Mindsparkz are also here to create your desired designs. Browse our website to see more of our high-quality products and services.
Custom Jiggers FAQs
All you need to know about custom jiggers!
Why Should I Use Custom Jiggers for Marketing?
Custom jiggers offer a unique and tangible way to promote your brand. They serve a functional purpose in bars and kitchens, ensuring precise measurements, but they also carry your brand identity. When customers see or use a custom jigger with your logo, colours, or messaging, it reinforces brand recognition and leaves a memorable impression.
How Can Custom Jiggers Enhance My Promotional Campaign?
Custom jiggers can enhance your promotional campaign in several ways. They can be used as giveaways, gifts with purchase, or integrated into packaging to incentivize customers. Custom jiggers also have a lasting impact, as they find a place in homes and bars, keeping your brand top-of-mind.
What Design Options are Available for Custom Jiggers?
The design possibilities for custom jiggers are virtually endless. You can incorporate your logo, brand colors, slogans, and even QR codes for interactive experiences. Additionally, you can experiment with different materials and finishes, such as metallic, matte, or textured surfaces, to create the perfect look and feel that aligns with your brand's identity.
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