Never heard of Tequila? Well it is actually an alcoholic beverage made from a blue agave plant, that grows primarily around the city of Tequila. Jose Cuervo is one of the largest selling tequila brand in the world, standing 19% of the global market share.
These shot glasses are a perfect gift with purchase for any alcoholic drink. Customers can use it to serve drinks or display it as an ornament. Invite some friends over and just chill with a few great shots.
In this case, Jose Cuervo has cleverly utilize a great packaging to display their gift with purchase. This is a great packaging as it has brilliantly utilized the packaging space. The packaging is not too complicated and it is pleasant to the eye.
How to make it an effective gift with purchase?
The first thing that comes to my mind when we talk about gift with purchase is the fact that it is free. So it is important to source for a relatively low cost of production. However, do not compromise on quality. Make sure that your gift is of a certain quality while the cost of production is still within your cost limit. Otherwise, consumers may view your company negatively.
Moving on, you have to choose an appropriate gift. It is vital to match your gift to your product and target audience. For instance, if you are selling alcohol, shot and wine glasses might be a good choice. Whereas, if you are selling cereal, a cereal bowl might just be what you need.
Besides that, you could brand your gift with purchase to boost brand awareness. In this case, shot glasses are often shared among friends and family. Thus this increases the exposure of this particular Tequila brand. As the number of potential customer increases, your sales and revenue would definitely increase.