FMCG Packaging: 5 Ways Tin Packaging Design Increases Product Value

Attractive product packaging design never fails in catching the eyes of any customer. It is one of the most significant factors that can make your brand products stand out in the tight in-store competition. Take a look at these delightful tin packaging design examples for biscuit collections! How does Fortnum & Mason increase its product value through its well-designed tin containers? Find out here.

Fortnum & Mason is an upmarket department store headquartered in Piccadilly, London, with additional stores at The Royal Exchange, St Pancras railway station, Heathrow Airport in London, and K11 Musea in Hong Kong.

Founded as a grocery store, Fortnum’s reputation was built on supplying quality food and saw rapid growth throughout the Victorian era. Though Fortnum’s developed into a department store, it remained an essential destination for anyone in search of extraordinary food, exceptional service, and joy-giving things ever since.

One of the most popular about Fortnum’s is its biscuits. The specialty store offers different varieties and flavors, all packed in distinctive and high-end tin packaging containers to ensure that theirs are the best. Here are some of its biscuit collections we recently spotted at the Duty-Free UK.

Picadilly Collection

Selection Boxes

Tall Tins

How Do These Tin Packaging Designs Increase Product Value?

1. Make A Great First Impression

With bespoke product packaging, you can make a great first impression among your target audiences. Feeding their eyes with exquisite packaging design allows you to make your way through their minds easily. Therefore, you should consider utilizing a packaging material that is highly customizable and versatile to incorporate design elements.

Tinplate material is not just renowned for its good mechanical properties but is also known for its beautiful metallic luster. It can already appear premium-looking on its own and can be more valuable when enhanced. Thanks to different decorative methods, customizing and embellishing tin packaging will be unchallenging.

2. Communicate High Value

Producing product packaging with elegant design elements can make your product seem of higher value to customers. Not to mention that it reflects your brand’s values and commitment to your target audiences.

Any design element beyond what a customer would usually expect can create the illusion of luxury, like utilizing different textures or finishes on other areas of the product packaging.

This is why non-conventional packaging shapes, metallic or embossed elements, and sophisticated designs can also be some of the options you would love to consider when creating a packaging design.

3. Enhance Product Aesthetics

Exquisitely designed packaging can improve your products’ aesthetic inclusively. With this tin packaging design inspiration, you can make your product stand out on store shelves and enhance a customer’s view of it. On top of that, when your packaging is captivating to start off, customers will be more likely to give your product a second look instead of passing it by.

4. Resolves A Problem

Consumers always expect a product to be as easy to use as possible. This expectation also applies to packaging. Thus, the packaging design should actually aim at being intuitive.

In this case, eating a biscuit can be messy and requires a reliable container to keep it fresh. With the convenience and excellent barrier properties that this food packaging solution offers, customers won’t have to worry anymore about the clutter of consuming the products. Consequently, this will add product value and urge more purchases.

5. Designed With Purpose

When developing a custom designed packaging, the leading factor that drives our innovation is the question, “why?” Asking why helps us set a clear objective, ensuring that we know our purpose and that our contributions are meaningful.

These tin packaging containers are designed to generate brand awareness and increase product value with suitable packaging solutions. It is also noteworthy how it caters to the demand of the growing population of sustainable customers.

Since this packaging concept is totally reusable and collectible, it can naturally increase the product’s value and generate a more out-of-the-box experience.

We spotted another remarkable tin packaging design at the store from Walker’s Shortbread, a renowned Scottish manufacturer of baked goods.

These special edition tin packaging containers feature The Queen, the senior members of the British Royal Family, the Duke and Duchess of Cambridge, and the Union Jack flag. Make sure to check out this case study!

In this promotion, LUV Biscuits used custom tin packaging to offer a gift-ready product for their consumers in line with the promotion’s season. Check out more details here:

Packaging design is truly one of the factors that affect customers’ purchasing decisions. Let us introduce one of the most charming packaging designs we developed.

This adorable custom metal tin packaging is ideal for small products such as chocolates, cookies, tea, cosmetics, jewelry, and a whole lot more!

Personalized Promotional Gifts As On-Pack GWP

Aside from the packaging, an on-pack gift with purchase can also increase your product’s value. Here are some personalized promotional gifts that can be an excellent pair for baked goods collections.

• Custom Face-Shaped Mug

How can you combine novelty and purpose with one product? Take a look at this custom face-shaped mug! With its 170 mL capacity, this branded novelty item is certainly perfect for coffee and tea breaks. Of course, we should not forget about the cookies! Product code: ODM-3780.

• Promotional Tea Infuser

Are you looking for a new promotional product that can pull customers just like the aromatic scent of freshly brewed tea? Let’s end your search here with this promotional tea infuser!

Engineered from top-quality food-grade silicone material, this tea infuser exhibits durability and is guaranteed safe to use. Aside from being excellent on-pack merchandise, this elephant tea infuser can also be a great souvenir shop merchandise and support advocacies and campaigns such as Wildlife Conservation. Product code: ODM-3576.

• Silicone Snack Cups

Here’s a snack cup that both kids and kids-at-heart can definitely enjoy! This personalized promotional gift is made from BPA-free material which makes it safe for food applications. On top of that, these silicone snack cups are portable, making them perfect for bringing everywhere. Product code: ODM-3792.

• Portable Juice Blender

What’s more refreshing than making your own drink from fresh fruits and vegetables? This portable juice blender features an upgraded knife technology to improve juice yield and retain more nutrients. The product also comes with a carry-on cup that makes it perfect for outdoor activities and quick breaks. Product code: ODM-3814.

Wrapping It Up,

There are countless ways to add more value to your brand and your products. But on top of the list comes your packaging design, which is the first aspect of your brand that communicates straightforwardly to your target audiences in-store. Therefore, we believe that this tin packaging design inspiration from Fortnum & Mason can be an excellent example for other brands who are looking for surefire ways to improve product value and boost retail sales!

Here Are More Tin Packaging Design Ideas from Different Brands:

Let Our Team Help You!

Are you interested in sourcing innovative packaging solutions for your brand? Looking for on-pack merchandise that will work incredibly with your products? If so, then get in touch with our team. We will always be more than happy to assist you with all things promotional!

The ODM  team has been helping business owners, retailers, and manufacturers develop unique and customizable packaging ideas for years now. Our dedicated team of super designers, Mindsparkz, is also here to help you create a custom packaging design for you!

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