Custom Glassware Promos: How Belgian Beer Brands Are Leading the Way?

Custom glassware promos are a great way to bring your brand to life. Offering a drinking glass in the competitive retail setting not only brings attention to your product but also focuses on the experience of drinking it.

A pioneer in the industry, the ODM team is highly skilled in producing the best, customized glassware for custom glassware promos. Let us take you into the glass manufacturing process in this blog:

Belgian Beer is world-renowned and its use of promotional products undoubtedly boosts its presence.

Using custom glasses to elevate the craft-beer drinking experience, most Belgian beer brands have their own printed drinking glasses so customers can savour the unique flavour of each.

There are over a thousand different kinds of Belgian brews and each beer has its distinct taste–much the same as each type of wine should be drunk from a distinct glass.

Different glass shapes can greatly affect aromatic presentation, head formation/retention, and even how well carbonation will be sustained.

Belgian beer brands go mad for on-pack promo mechanisms, including their signature glasses, adding value to purchases and enhancing the drinking experience.

Custom Glassware Promos

The picture below shows some of the key factors in play for custom glass design and manufacturing.

Custom Glassware Promos

This blog catalogues some of the custom glasses used by Belgian beer brands on their on-pack promotions.

Scroll down to learn how they are leading the way when it comes to custom glassware promos!

Custom Logo Glassware by Famous Belgian Beer Brands

The Goblet

This style of glass has a narrow bottom and a wider top to reduce the foaming effect of the beer. It allows the drinker to inhale the flavour at the same time as drinking.

The Chimay glass is a wonderful example.

Chimay (Belgian Dubbel)

Chimay’s signature goblet is featured in this on-pack gift with purchase

Custom Glassware Promos

The Tulip

This style of glass is named so because it’s wide at the bottom, narrow in the middle and then widens at the top again. It encourages a foaming effect, which produces a large head on the beer.

 A tulip glass not only helps trap the aroma but also aids in maintaining large heads, creating a visual and olfactory sensation.

Highly carbonated beers like Hefeweizen and many Belgian-style ales require glasses that can hold the full volume of the bottle plus the head that will form upon pouring; the tulip is able to contain the foaming.

Custom Glassware Promos

Duvel

Duvel, the best blonde Belgian speciality beer in the world offers a tulip glass in its GWP promotion.

The Chalice

It is unique in the lager category, supporting the discerning taste of the consumers who choose it.

  • The shape of the chalice glass is positive for CO2 which enhances head retention and flavour.
  • The angles at the bottom of the chalice glass cause a wave when the liquid is poured which positively affects the relationship between the liquid and the gases.
  • The stem provides a place to hold the glass so that the beer stays cold longer.

Stella Artois

The chalice glass is the symbol of the Stella Artois brand and has both functional and emotional relevance for consumers.

Custom Glassware Promos

Hexagonal Glass

The extra thick cut of the glass maintains the temperature of the beer, acting as an insulator against the warmth of drinkers’ hands by creating less surface area contact and therefore less heat exchange. A truly unique glass for a unique beer.

Custom Glassware Promos

Hoegaarden

Hoegaarden sets itself apart from its competitors with this distinctive shape of drinking glass.

The Pilsner

The pilsner glass is best used for light beers–pale lager, pilsner and lambic fruit beer.

Tall, slender and tapered; this style of glass usually simulates bubbles to help create and maintain a large foaming head. It also reveals beer at its best, showcasing its colour and combination.

Lindemans Kriek

Lindemans, a fruit lambic style beer impress its patrons with this pilsner glass. 

Custom Glassware Promos

The Flute

It has a narrow shape that helps to maintain carbonation while providing a strong aromatic front. Flute glasses exhibit the lively carbonation, sparkling colour and soft lacing of the beer, allowing it to look enticing.

Custom Glassware Promos

Leute Bokbier

A rich mix of sweet dark malts and dark stone fruits, Leute entices customers with its flute glass.

Deus

Doubtful of mixing beer with champagne?

Well, here we finally have it, thanks to the revolutionary taste sensation created by Deus (brewed in Belgium).

And what better way to serve it than the flute used for all champagnes?

Custom Glassware Promos

The Snifter

Typically used for serving brandy and cognac, snifters are ideal for confining the volatiles of aromatic beers, such as Belgian ales, India pale ales, barley wines and wheat wines.

The shape helps trap the volatiles while allowing swirling to agitate them and produce an intense aroma.

Custom Glassware Promos

Delirium Tremens

The snifter is the best drinking glass to pair with the strong Belgian ale from Delirium.

The Coachman

The coachman glass is a symbol of the brand’s heritage and drinking from the glass itself is a whole new experience. We wouldn’t know what category this glass fits into, they are just one of a kind.

Pauwek Kwak

This is the one we love most–comes with two bottles of Kwak beer their signature coachman glass and a wooden stand.

Custom Glassware Promos

Bohemian Crystal Glass

The kind folks at Beermania finally achieved their dream glass, a glass worthy enough to match their house brew–having drawn, researched and tweaked the shape to best fit its beer.

The final result, however, is a superb glass of Bohemian crystal which is both rugged and beautiful. They are proud of their design and the audience’s response in return was huge.

Custom Glassware Promos

Mea Culpa

The Mea Culpa brand is the perfect example of success with its massive efforts placed on its exclusive custom-made glass.

It goes on to show the immense potential a custom-made signature glass can do to your beer, compared to a generic one.

Many who bought this promotional gift box were enthralled by the packaging, the excellence of the beer and most importantly, the uniqueness of the glass. Truly a premium gift of high quality for a special occasion.

This prestigious presentation box contains:

  • One hand-made Bohemian crystal glass 500ml
  • One 33cl bottle of Mea Culpa blonde beer
  • A 150g sachet of mixed, milk and dark chocolate squares, handmade in Brussels, Belgium

Read More About Customising Glassware:

Manufacturing issues are inevitable when it comes to producing high-quality glassware. In this article, we talked about some of the issues we have encountered during the manufacturing process and what are the best solutions we can offer.

One of the most popular ways to decorate glassware products is decal logo printing. The vibrant and high-quality result makes custom glassware promos even more successful. Learn more about this process here:

Aside from decal printing, adding custom accessories is another excellent way to decorate promotional glasses. Read how it was done in Japan and how you can do this too with your own brand!

To Conclude,

Custom made beer glasses not only capture the essence of your beer but also showcase your brand’s depth and specialization in this field. By serving your beer in a signature, custom made glass, your brand brings its small piece of history to the present (and even to the future).

As the saying goes, “Let No Man Thirst For Lack of Real Ale,”. In the case of Belgium, “Let No Man Be Deprived For Lack of a True Glass!“.

Browse Related Blogs:

2023-04-05T14:51:07+08:00

Share This Story, Choose Your Platform!

Go to Top