Drinks Marketing: How Can Custom Drink Kits Strengthen Your Business?

Looking for your next drinks promotional product? Elevate your business in the drinks industry with custom drink kits that leave a lasting impression to your consumers! Let’s take a look at the custom drink kits of 4 brands and the benefits your business can enjoy through them!

Custom Drink Kits from Different Drink Brands

On a visit to a local store in Cancun, Mexico, our team spotted these custom drink kits from different brands which all feature the most popular complimentary gift in the drinks industry: branded glasses.

The iconic Irish cream liqueur that can be enjoyed neat or on the rocks offered its customers 2 promotional glasses with a wooden display storage that highlights the bottle and keeps the glasses within reach.

Tequila 30-30, a remarkable tequila that embodies the rich heritage of Mexico, included two brand highball glasses in their custom drink gift set with a wooden chopping board anyone will find useful.

Roca Carajillo enticed its customers to share the ideal balance between coffee and liquor in their custom drink kit secured in a mini crate. The drink kit contains 4 Roca bottles and two branded glasses.

Tequila La Joya’s bottle design is known for its stunning bottle design and this extends to their promotional glasses. The custom drink kit also comes with a wooden serving tray for customers.

How Can Custom Drink Kits Strengthen Your Business?

1. Maximised Brand Exposure

Custom drink kits provide opportunities for increased brand exposure. When customers use and showcase your branded glasses, they become walking advertisements for your brand.

Whether it’s hosting a party, sharing a drink on social media, or entertaining guests, the presence of your branded glasses creates organic brand visibility and raises awareness to a wider audience.

2. Strengthened Brand Identity

Drink kits allow businesses to express and reinforce their brand identity. Through the design elements of the glasses, including logo placement, colours, fonts, and other embellishments, you can visually communicate your brand.

This strengthens brand recognition and helps create a cohesive brand image that customers wouldn’t struggle to recall.

3. Increased Customer Engagement

Another key benefit of promotional drink kits is the ability to increase customer engagement. Custom drink kits provide an interactive and immersive experience for customers.

They encourage recipients to actively participate in the preparation and enjoyment of their favourite beverages, fostering a sense of enjoyment and connection with the brand.

In addition to that, the custom drink kits create opportunities for customers to engage with your brand beyond the initial purchase brand experience.

4. Lasting Brand Experience

Branded drink kits offer a lasting brand experience for your customers since they’re useful even after the initial purchase. On top of that, they can also easily trigger brand recall with every use.

You can step up this brand experience by adding complementary items to your branded glasses enhancing the drinking experience. This thoughtful presentation leaves a lasting brand impression.

5. Enhanced Customer Loyalty

Drink kits contribute to building customer loyalty. By offering branded glasses as gifts or incentives, you show appreciation to your customers and create a sense of exclusivity.

This fosters a deeper emotional connection with your brand, increasing customer satisfaction and loyalty. Satisfied customers are more likely to become repeat buyers and ambassadors of your brand.

More custom drink kits from other brands to keep you inspired:

Tanqueray‘s interesting branded cocktail gift set consists of a cocktail shaker, a jigger and a stirrer all in a green elegant packaging!

Jack Daniel’s Sinatra Select is the brand’s special whisky gift set made to honour the relationship between the brand and the renowned Frank Sinatra. Learn more here:

Ron Rumbero Cuban rum is a mature drink that the brand wished its customers would share with their loved ones through their branded glasses gift set!

Roku is known for its exceptional bottle design and the brand ensured their promotional glasses will be exceptional as well. Check out more detail below:

Rum and Que know that drinks are best enjoyed with good food and their promotional gift set ensures just that. Get to know more here:

All you need to know about custom drink kits!

What are custom drink kits?

Custom drink kits are curated sets of drink-related items that are personalized and branded to represent a specific business or brand. They typically include branded glassware.

Why should businesses consider using custom drink kits?

Custom drink kits offer several benefits for businesses in the drinks industry. They help elevate brand visibility, create a memorable customer experience, foster brand loyalty, and differentiate from competitors.

What items can be included in custom drink kits?

Custom drink kits can be customised to suit the specific needs and branding of a business. The items depend on the desired brand message and target audience.

Can custom drink kits be tailored to fit specific themes or occasions?

Yes, custom drink kits can be designed to fit specific themes or occasions. Whether it's a holiday celebration, corporate event, wedding, or product launch, the kits can incorporate elements that align with the desired theme.

 To get more merchandise ideas for your drinks marketing, you can check out our works with some of the trusted brands in the industry. Just tap the image below!

To Sum It All Up,

By investing in these custom kits, businesses can create a lasting impact on customers, enhancing brand visibility, fostering loyalty, and ultimately driving growth.

Lucky for you, you can explore the potential of custom drink kits with ODM! We’re a promotional product company established in 2003 with our own creative team, Mindsparkz.

We specialise in the customisation of promotional merchandise and branded displays. We also offer a vast range of services that can lend you a helping hand from start to finish so don’t hesitate to contact us today!

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