10 Reasons Customized Plush Toys are the Best Marketing Gifts

Customized plush toys are easily one of the best promotional products out there. But these are no ordinary plushies as they are customizable, which means they allow kids to personalize these products themselves. Kids can DIY these cute soft toys and colour them according to their preferences.

In this blog, let’s talk about why these cuddly toys become perfect marketing gifts. We will also give you practical tips on how to use them as part of your business promotion.

 

Why Invest in Customized Plush Toys?

What we like about this merchandise is that it can strengthen brand engagement. After colouring the dolls, they can display them at home, thereby exposing the brand to other people. Therefore, these custom plush toys are more than just a toy or a pastime for kids; but they also work as an effective advertising medium.

Below, we share with you the reasons to invest in promotional plush toys.

1. Fun Factor

Made with kids in mind, these colourable toys will surely add fun to your promotions. Kids and parents would be drawn to your offer because the products provide a wholesome pastime for children.

 

2. Can Be Washed and Reused 

Kids can experiment with colours because they are washable and reusable. We have not seen anything like this before. As such, this unique will surely pique the interest of your target market.

 

3. Educational

The soft toys will help with tactile stimulation among kids while colouring them would help them develop their motor and artistic skills. Therefore, the toys make a fantastic gift for kids for Christmas, birthdays, and special occasions.

 

4. Customization 

The dolls come in various shapes, so there is a toy for just everyone. There are koalas, giraffes, dinosaurs, and even turtles! These plush toys are not limited to these designs, as they can also be made in the shape of your favourite superhero or cartoon character.

Therefore, they are ideal for brand licensing. We recommend using your own mascot to further promote your company.

 

5. Increased Sales

Promotional plush toys rank high among the most widely used marketing tools because they allow managers to get their message out there in a fun and engaging way. The toys will serve as a tangible reminder of their marketing message.

6. Engaging

These products allow for better brand engagement as the stuffed toys can be displayed at home after colouring them. They will last long enough to effectively drive their marketing message to their target market.

 

7. Mass Appeal

Custom-designed plush toys appeal to kids and adults alike. As the toys are fun to use and have cute designs, managers are able to get their message across clearly and effectively. This is why stuffed toys make effective marketing gifts for just about any industry.

8. Emotional Connection to Past Youth

Custom plush toys tap into a powerful emotional reservoir by evoking memories of childhood. Most people have fond recollections of their favourite stuffed animals or toys from their youth.

By offering custom plush as promotional items, you create a nostalgic link between your brand and positive childhood experiences. This emotional connection can foster a sense of warmth and familiarity, making your brand more memorable and endearing to the audience.

9. Associate Your Brand with “cute”

Plush toys inherently exude a sense of cuteness. Their soft textures, cuddly designs, and charming aesthetics make them universally appealing.

By associating your brand with custom plush, you can leverage this cuteness factor to create a positive and approachable image. This association can soften the perception of your brand and make it more relatable, breaking down barriers and making it more appealing to a broader audience.

10. 100% Customisable for Mascots or with Logo

The versatility of custom plush toys allows for complete customization, making them ideal for showcasing brand mascots or incorporating logos and brand colours. This level of personalization enables your promotional items to become unique representatives of your brand identity.

Whether it’s a miniature version of your mascot or a plush adorned with your logo, these items serve as tangible ambassadors for your brand, reinforcing recognition and leaving a lasting impression on customers.

How to Use Customized Plush Toys in Marketing?

Plush toys are not just for kids anymore; they have the potential to leave a lasting impact on your target audience. Here are ideas on how to get the most out of these products!

1. Branded Merchandise

Imagine your brand’s logo and mascot brought to life in a huggable, lovable, plush form. That’s the magic of branded merchandise! Whether it’s a teddy bear, a cute animal, or a custom-made character, plush toys with your brand’s logo make for wonderful giveaways at events, trade shows, or as part of your product packaging.

These cuddly companions act as brand ambassadors, creating a memorable association with your business.

 

2. Highway to Hive-Ways

Plush toys can pave the way to establishing your very own “hive-ways” of loyal customers. Offering a plush toy as a reward for signing up for your loyalty program or making repeat purchases is an excellent way to create a buzz and keep customers coming back.

People love freebies, especially when they’re as endearing as a plush toy. Over time, these hive-ways can help in generating customer loyalty, boost retention rates, and increase lifetime customer value.

Here’s a great example of freebie marketing from one of the restaurants we visit:

 

3. Redemption Gifts

Plush toys can serve as delightful redemption gifts in loyalty programs or special promotions. They add a touch of personalization and warmth to the customer experience.

When customers collect points or reach certain milestones, offer them the option to redeem their hard-earned rewards with a cute and soft plush toy. This not only incentivizes more purchases but also fosters a sense of accomplishment and connection to your brand.

 

4. Contest Prizes

Engaging your audience through contests is a common marketing strategy. However, offering plush toys as contest prizes can elevate the appeal of your contests.

Whether it’s a social media giveaway, a photo contest, or a creative challenge, participants will be more eager to participate if they have a chance to win an adorable plush toy. The potential to go viral increases when participants share their joy with their plush prize.

 

5. Seasonal and Themed Promotions

Harness the power of seasonality and themes to engage your audience. Whether it’s Valentine’s Day, Halloween, or a product launch with a specific theme, creating limited-edition plush toys that match the occasion can lead to a sales surge.

These themed plush toys can be offered as limited-time bonuses or incentives for purchases during the promotion period.

Get inspired by this seasonal plush toy by Cadbury: 

 

See how other businesses use plush toys in marketing:

In this GWP campaign, customers may get a custom-made plush toy for every purchase of 3 Wall’s ice cream. The plush toy’s design follows Wall’s cheese-flavoured ice cream, which makes the item even more attractive.

 

Kinder Joy offered limited edition surprise egg custom plush toys. Kids and #kidsatheart will definitely love these cute aviator plushies on offer!

 

Starbucks collaborated with Alice + Olivia to create these original stuffed toys along with other custom promotional products.

Create Your Customized Plush Toys with Us!

Here at ODM, we strive hard to give you the best promotional products for your business. We visit factory floors to make sure that your merchandise is made to your requirements. There are a lot of procedures involved in producing plush toys, which is why it is important to get in touch with your plush toy manufacturer.

If you like these colour-in customized plush toys, then get in touch with our team. The product code is ODM-2725.

 

For More Design Inspiration, Check These Blogs Out!

Here are simple rules for designing and manufacturing customized plush toys for your business. In this blog, we will take a look at Gift at Races as an example.

 

Check out these Christmas promotional plush toys offered by Cadbury as an in-pack gift. They have made their products even more appealing with these cuddly toys.

 

Chinese New Year is a large-scale event in China and other Asian countries, and it offers a great opportunity to promote your brand. Here’s one of our CNY plushies for the Year of the Dog.

 

If you are thinking of having promotional plush toys for your business, you need to ensure that your products pass the safety standards test. In this blog, we discuss everything you need to know about toys certification and labelling.

 

Here’s everything you need to know about manufacturing promotional plush toys.

Blog Articles on Promotional Branded Products :

 

Frequently Asked Questions (FAQs):

What are the steps of the plush toy production process?

The first step is making a sample. The second step is the cutting process. Once you have approved the sample, workers have to cut the fabric. The third step is sewing. Workers will sew the textile fabric parts together. The embroidery is an optional step. Then, the fourth step is joining, whereas step five is stuffing. The fifth step is labels. Finally, Quality Control and Packaging are the final steps.

What is the stuffing process of a plush toy?

All plush dolls are stuffed with material to make the plush bulky and give it the body volume required. This is a very important step. Each plush needs to be stuffed to the same proportion as the entire order. This is important or else the promotional plush toys will be bulkier than others, which may end up giving a strange look to the final product.

How much should I pay for a plush toy?

The cost will depend on the design, the toy size, fabrics, packaging, quantity. Based on statistics, 8’’ plush should cost approximately 6$ to 9$ whereas little ones should cost between 3$ and 5$.