On premise marketing is a powerful strategy that allows you to reach potential customers at the most convenient place; the point of purchase. It can be utilised to promote products and services, encourage impulse purchases or generate awareness for ongoing promotions. Learn how Milo leveraged it in its recent redemption promotion in Vietnam.
Kicked off last August 1, 2022, this in-store redemption gift program encourages customers to collect Milo Dynamic Universe cards to redeem fantastic sports gifts for their little champions.
Joining is easy: they only have to buy participating promotional products from the nearest grocery or supermarket, hunt and collect cards according to the program’s regulations and go to Milo gift exchange points to redeem their reward.
The promotional period was set to wrap up on October 30 or until stocks ran out. Meanwhile, the bicycle exchange promotion will last until November 30, 2022.