As we’ve seen, the two branded displays are placed side to side. This might be advantageous to an extent since the regular consumers of both brands get exposed to the other brand. It bumps up brand awareness for both brands.
However, it also meant they may lose potential consumers to each other since they’re both catering to the same market. Moreover, they obstruct each other. Kinder’s brand name on one side of their mini store cannot be properly seen while the circular display and products of Pez are not properly visible to kids.
To avoid this from happening to your custom displays, we suggest you communicate with the store’s director of product marketing.