What’s a better way to spend the Lunar New Year than giving and receiving gifts from your loved ones? LU, a biscuit company, move its marketing forward with that question and released its products in seasonal packaging gift boxes that people couldn’t simply overlook!
LU biscuits, or Lefèvre-Utile, is a French brand of biscuits founded in the 1840s and became an icon for the French culinary heritage. Consequently, to celebrate this year’s Tet or the Lunar New Year in Vietnam, the brand released two products: Lu Véritable Petit Beurre cookies imported directly from France and Lu butter cookies produced according to French recipes.
With a tagline of “Taste the Love,” LU presents “Món Quà Hoàn Mỹ” or “The Perfect Gift” in seasonal packaging gift boxes, featuring the iconic love symbol of France, the Eiffel Tower. It is a gift-ready product for consumers to celebrate the first day of Spring with their loved ones.