Street Furniture Advertising: Converting Passers-By Into Customers

Due to the increase in the intrusive nature of advertisements in digital channels, more and more people are becoming numb to these advertisements. Thus, there has been a rise in traditional marketing, one of them being street furniture advertising.

The moment people step out of their houses, they are immediately greeted by street furniture advertising brands and companies. Reportedly, these are far more welcomed advertisements due to the distraction they can provide while people wait for transport or walk their dogs around the neighbourhood.

What is Street Furniture?

Street furniture is any object that is placed or fixed in the streets for public use. So, street furniture advertising is taking advantage of this street furniture and placing your custom display and advertisements on them for people to see and be engaged with.

In a broader sense, street furniture advertising is also called out-of-home advertising or street-level urban media. It is any advertisements made outside the house that people see at eye-level for easy viewing and getting people’s attention.

Street Furniture Advertising Ideas

EV Charging Stations

Electric vehicles (EV) are becoming popular due to their environmental impact. Thus, advertising on EV charging stations is a clever move that would also strengthen your brand’s stand on sustainability.

They are also flexible street furniture that can be found or placed anywhere.

Bus Shelters

When people wait for the bus or any public transport, they usually spend this time under the bus shelter. It’s also the place people go to find shelter in the rain or just a hard day at work.

Advertising in these highly frequent places means people will see your brand numerous times, increasing brand awareness and recall.

Bicycle Corral

Bike corrals are street furniture that people use and share with to leave their bikes. Its functionality means people will frequently use it, maximising exposure for your brand.

People also feel seen and understood because it means the brand knows they exist and reaches out to them and their interests.

Street Pole Banners

Street pole banners are usually hung from street signs, poles, and light posts which makes them visible from afar.

Whether it is for a brief promotion, seasonal, or year-round marketing campaign, street pole advertising is a viable approach to call attention and present your message.

Sun Sails

Sun sails provide shade and comfort for people that spend time outside. They are available in different colours which makes them eye-catching.

Moreover, it can come in different shapes and sizes which will better suit your brand and the place you decided to put them.

Street Furniture Advertising: How Can It Benefit Your Brand?

1. It is cost-effective.

Designed to advertise for a long time, street furniture advertising are cost-efficient compared to social media ads. In addition to that, it can advertise to people at busy times of the day which makes it high-frequency marketing with a lower cost than most.

It saves you the budget that can be allotted to other types of advertising to ensure a wider and better audience reach.

2. Can target audience.

Contrary to popular belief, street furniture advertising can also target an audience. If you want to advertise to active people, you can put street advertisements on places and establishments they frequent like the gym or near sports shops.

With proper planning, street furniture advertising can deliver your message and your brand to your target people.

3. It builds a better brand impression.

Compared to advertisements ran before videos or on websites, street furniture advertising is not intrusive.

While it persists to advertise to people and they can’t click “skip” or “don’t want to see this again,” it is a welcome distraction for the moving population.

Waiting for the bus or the train, sitting in heavy traffic or waiting to cross the pedestrian lane, all the street advertising they come across is met with undivided attention that is longer than ads on sites.

4. Fit for any industry.

Another advantage of a street furniture advertisement is it can be utilised by any company in any industry. Be it tourism, shipping or the food and beverage industry, it’s a promotional display that obtains people’s attention.

It allows these industries to reach a wider audience and build their brand for easier recall and awareness.

5. Runs all day.

Unlike in-store displays that can no longer be seen when the store closes or the digital channels that can be skipped, street furniture can run all day.

This means people will see it any time of the day and can keep them occupied when they wanted to stay away from the social media noise.

Get Assistance For Your Street Furniture Advertising

Here, at ODM, we have an in-house creative team that works closely with companies to help visualize their ideas and lead them to production.

With decades of experience in the industry, Mindsparkz, aims to combine functionality and beauty in promotional displays and merchandise to strengthen your brand presence in your consumer’s daily life.

Harness this creativity for your street furniture advertising. Ensure the people will remember your brand and the message you want to communicate.

To Sum It All Up,

Street furniture advertising provides relief for tired people that want to distract themselves while waiting for the street light to turn green. It’s a high-frequency marketing strategy with low cost for a huge population that frequents the streets daily.

In addition to that, it cuts through the digital marketing noise that people are becoming numb to, which means your brand will be more memorable that the rest.

The ODM Group can assist you with your promotional displays and branded merchandise. With decades of experience from 2003, we assure quality in work and in the product. Some of the wide arrays of services we offer are manufacturing point-of-sale displays, designing gift with purchase merchandise, eco-friendly packaging and corporate gifts. Email us today!