Embroidery Service: A Quick Guide To Branding Your Products

There are 101 different ways of customising your promotional gifts! You could try laser engraving, acid etching or even foil stamping. Well, one of the most unique and traditional methods is embroidery! So, here’s everything you need to know before availing of an embroidery service for your promotional products.

Embroidery is considered an art of decorating textiles and goes a long way back. It’s primarily used as a means to display the social status of those who can afford the costly art due to the amount of time and labour to finish the embroidery.

However, as with everything nowadays, technology played a huge part in commercializing this art and making it available to everyone.

What is Machine Embroidery?

Machine embroidery is simply the use of a special machine to create embroidered patterns on textiles.

These machines are computer-supported that guide the needle to produce your design with a plastic or metal hoop to hold your fabric in place.

Machine embroidery is also able to reproduce the digitalised image repeatedly for mass production and cuts the long and arduous traditional embroidery time.

What Is The Difference Between Stitching and Embroidery?

It may be confusing to see words like stitching and embroidery and wonder what’s the difference. Why can you see the word stitch in things related to embroidery service? The answer is simple, stitching is the basic element of works related to textiles. It’s commonly used to indicate the use of threads to join fabrics together.

Meanwhile, embroidery is an advanced art that is not bound to sewing fabrics but decorating them. It can depict several designs according to your preferences and is not limited to a single thread line.

The Machine Embroidery Process

The first of all is to design the brand or logo you want to be embroidered. This could give you a general idea of what to adjust and how much the branding could cause.

Our creative team, Mindsparkz, can help you design a logo uniquely yours and based on your marketing needs. For more details about logo design customisation on your embroidery service, check this blog:

Unlike printing, your designed logo or image has to be digitalised and imported to be an embroidery file. This will be the file to be uploaded on the embroidery machine and can be used repeatedly.

There are threads you can choose from to use for your embroidery services. Silk threads are strong and give your design a sheen look though it’s not readily available. Rayon thread is a popular and cheaper choice since it’s widely used, durable and has the same silk thread attractive finish.

You can ask your embroidery service for more choices available for you to choose from.

After setting up your design and the threads on the machine embroidery, the embroidery service starts on the textile at the metal hoop.

Since it’s computer-aided, there is a small possibility of a mistake in the embroidering but if there is, it’s easy to correct them as well.

What Products Can Be Embroided?

Now you may wonder, what could embroidery be used for? Be it polo shirts or pillows, as long as they can be sewn on, you can do embroidery on them! Here are some ideas for you:

Advantages

Lasts long

Compared to screen printing or other branding process, embroidery services lasts longer.

The threads used can sometimes last than the garment and it does not fade or crack as time goes by.

Disadvantages?

No Gradient

Since embroidery is using threads, it can not recreate gradient colour designs like printing or branding methods.

It can be a little restricting and you will have to redesign your image according to thread colours.

Depth

In contrast to printing which is mostly flat images in promotional products, embroidery offers depth and elevation.

This trait is what makes it a classic and appropriate choice for uniforms then and now.

No Intricate Designs

It’s not advisable for designs to have intricate details since they can be lost or mess up the whole embroidery design. Additionally, it’s not best for large images since it would cost more due to the use of more resources.

High Perceived Value

Since it was created, embroidery is usually for people in ranks and power. This decorative art retains this value up to now and is usually regarded by people to be more professional and classy compared to other branding techniques for promotional merchandise.

Demands Quality Material 

Embroidery service cannot be done on thin and cheap fabrics since they will be damaged. It needs thick and durable textiles which could mean more cost for your brand.

Cost-Effective

Embroidery service might be costly at first, but since it lasts longer than other branding methods despite repeated use, it’s cost-effective in the long run.

People would be able to use your embroidered promotional merchandise longer and form brand trust due to the quality of your branded merchandise.

Digitalised Image

Another downside, your logo or image must first be digitalised. This is the process of converting artwork into a digital file using specific software that allows embroidery machines to understand the needle’s path and can be tricky. It’s advised to ask for assistance or get professional help for the digitalization of your images.

Know more about how to brand your custom products. We listed more branding techniques for you below:

Screen Printing: Why It Is the Go-to Print Method in Branding Merchandise

Custom Printed Towels: Popular Printing Methods And Potential Issues

What You Should Know About Sublimation Printing

Ice Bucket Manufacturer: Top 5 Advantages of Water Transfer Printing

Promotional Product Printing: What is PET Heat Transfer Film?

Get the A to Zs of decoration methods and make informed decisions about the branding of your promotional products. Read them here:

Decoration Methods: What Are They?

To conclude,

An embroidery service is a classic technique made accessible for all through machine embroidery. It’s the preferable way of branding if you’re aiming for a luxurious or professional brand identity. It’s also durable and won’t fade against repeated use over time.

ODM can assist you in your embroidery service, the design and the digitalization of your logo. Our company has decades of intensive experience in the industry and specialises in the customisation of designs and promotional products. We have a creative team, Mindsparkz, that will work with your company from brainstorming sessions to production.

Some of the other services we can assist you with are our corporate gifts, gift with purchase and trade show giveaway ideas, promotional displays to differentiate your products and packaging solutions for your sustainable marketing. Talk to us today!

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