Mateus’ In-Pack Promotion: Custom Wine Glass & Ferrero Rocher

Valentine’s Day is an occasion to be celebrated with your loved ones. Mateus sparkling rose wine came up with an in-pack promotion. This promotion was introduced during the Valentine’s Day season in the UK. By purchasing a bottle of Mateus sparkling rose wine, consumers will receive a wine glass and a pack of 3 Ferrero Rocher chocolates, as shown in the picture below.

In this blog, we will explore the benefits of using custom glassware and chocolate as an in-pack promotion during Valentine’s season. Furthermore, we will provide additional product ideas that drink brands can embrace to elevate their offerings during special holidays.

 

Enhancing Valentine’s Experience with Mateus’ In-Pack Promotion

Custom Glassware

Including a custom wine glass as part of Mateus’ in-pack promotion elevates the consumer’s experience. A bespoke glass not only adds a touch of sophistication but also serves as a lasting reminder of the special occasion.

Every time the recipient pours their favourite beverage into the personalized glass, they will be reminded of the delightful Valentine’s Day celebration, fostering a strong emotional connection with the brand.

Ferrero Rocher Chocolates

Adding Ferrero Rocher chocolates further enhances the charm of Mateus’ in-pack promotion. Chocolate has long been associated with love and indulgence, making it an ideal accompaniment for Valentine’s Day.

By combining the pleasure of sparkling rose wine with the rich flavours of luxurious chocolates, Mateus creates a harmonious sensory experience that evokes feelings of love and celebration.

 

Benefits of Custom Glass and Chocolate as In-Pack Promo

1. Value and Perceived Worth

Custom glassware adds value to the consumer’s purchase, making it feel like a premium and thoughtful gift. This perceived worth not only enhances the consumer’s satisfaction but also increases brand loyalty and encourages repeat purchases.

2. Emotional Connection

Valentine’s Day is a time for heartfelt connections, and the combination of wine and chocolates creates a powerful emotional bond with the brand. By appealing to the recipient’s senses and creating a memorable experience, Mateus strengthens its position as a brand that understands and celebrates love.

 

Product Ideas for Drink Brands on Special Holidays

1. Limited Edition Packaging

Create exclusive packaging designs that incorporate holiday themes or symbols. For example, a whiskey brand could release a special edition bottle with a label adorned with intricate holiday motifs.

Here’s an example from Bollinger:

Unlike the typical custom wine packaging, Bollinger champagne packaging stands out positively compared to other brands on display. By rolling out a limited edition design item, it tempts people to get it before it runs out of stock.

2. Cocktail Kits

Offer curated cocktail kits that include all the necessary ingredients, garnishes, and even recipe cards. This provides convenience and encourages consumers to try new cocktails during festive seasons.

Here’s an idea from Zubrowka:

This promotion, entitled “Win UK Forest Holidays”, offers consumers a chance to win a UK glamping break every week. To make it more exciting, the brand is also offering a classic custom cocktail kit for the winners as well as the runners-up.

3. Personalized Accessories

Consider offering personalized accessories such as engraved bottle openers, coasters, or stirrers. This adds a personal touch to the drinking experience and makes the recipient feel special.

Here’s a perfect example of a custom accessory from Terrasses d’Aussieres:

Totally sleek and sophisticated, this branded on-pack gift from Terrasses d’Aussieres has caught our eye. It is a custom wine corkscrew also known as a sommelier knife or a waiter’s friend.

4. Collaborative Pairings

Collaborate with renowned confectionery brands to create unique drink and dessert pairings. For instance, a gin brand could partner with a luxury chocolate brand to offer a special gift set containing perfectly paired chocolates and gin.

 

Get inspired by these in-pack promotion ideas:

This in-pack gift promotion by Hendrick’s is definitely worth checking out. The brand is offering a branded teacup as an on-pack gift with purchase.

 

This idea from Whyte & Mackay is an excellent example of a custom in-pack promotion because they have put together a promotional gift set which includes a bottle of blended scotch whiskey and a branded drinking glass.

 

Some famous brands that adopt in-pack promotion for marketing are Bombay Sapphire and Tanqueray London Dry Gin. We found their special offer in the Beirut market.

 

This free barware has a sophisticated brand packaging design that makes it even more eye-catching. In addition, the free snow glass has a simple, chic design that makes it too irresistible to ignore.

 

In Summary

Mateus’ in-pack promotion, featuring a custom wine glass and Ferrero Rocher chocolates, exemplifies the art of creating a memorable experience during Valentine’s Day. By combining elements that evoke luxury, romance, and indulgence, Mateus successfully captivates the hearts of consumers and reinforces their brand’s image as a purveyor of exquisite moments.

Drink brands can leverage custom glassware, delectable chocolates, and other innovative product ideas to create a delightful experience for consumers during special holidays. By thoughtfully curating their offerings, brands can forge strong emotional connections, enhance customer loyalty, and create lasting memories for years to come.

Looking for a company to help you design and create your in-pack promo merchandise? If yes, the ODM Group is here to help you out. We have helped companies manufacture their promotional product ideas since 2003.

Feel free to contact our team to get a detailed quote.

What is an in-pack promotion?

An in-pack promotion refers to a marketing strategy where additional items or incentives are included within the packaging of a product. These items can range from complimentary products, to vouchers, or exclusive merchandise. The purpose of an in-pack promotion is to provide added value to the consumer's purchase, incentivize sales, and enhance the overall customer experience.

What are the benefits of in-pack promotions?

In-pack promotions offer several benefits for both brands and consumers. Firstly, they provide a tangible and immediate reward for the consumer, increasing their perceived value of the product and fostering brand loyalty. Secondly, in-pack promotions can differentiate a brand from its competitors and attract attention on store shelves, driving sales and generating excitement. Lastly, these promotions can create a sense of exclusivity and surprise, enhancing the overall customer experience and leaving a lasting positive impression.

What are some popular in-pack promotion ideas?

There are various in-pack promotion ideas that brands can implement to engage consumers. Some popular examples include offering free samples of related products, providing exclusive collectables or limited-edition merchandise, giving out discount vouchers for future purchases, or including small gifts or accessories that complement the main product. The key is to align the in-pack promotion with the brand's identity, target audience, and overall marketing objectives to maximize its effectiveness and appeal to consumers.

 

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