Can a Custom Bag Tag Boost Your Brand Positioning?

Are you looking for a simple yet effective way to boost your brand positioning? If so, why not incorporate a gift with purchase or an on-pack offer into your promotional campaign? We have spotted this promotional gift at a grocery store in the Philippines. In this on-pack promotion, Eskinol is offering free bag tags with purchase of their skin cleanser. The bag tags come in four different designs so customers can collect all four styles.

This promotional stint not only managed to keep us interested in their gift products, but they also got us curious as to how effective their cleanser is. Thus, we can say that the freebies act as the primary motivator for shoppers to choose their products. More importantly, the type of product they used can have a positive impact in their brand positioning.

By offering something that their competitors do not have, they are creating a fine impression in the minds of their customers. The colors, choice of words and even the graphic designs are all intended towards teenagers.

 

Custom Bag Tag Promotion : Brilliant Marketing Tactic to Enhance Brand Positioning

• Visibility – Bag tags offer a convenient and unique way to advertise your brand. As customers use the tags, the brand is being displayed to a broader audience even outside the shop. In this case, Eskinol did a great job utilizing their custom bag tags to increase their visibility and improve their brand positioning. With these awesome branded gift with purchase, customers will carry their brand name wherever they go.
• Incentivizes Customers – Freebies motivate customers to buy your products because they know they will get something in return. But how can these customer incentives improve brand positioning? Bag tags are something customers will use every day. By rewarding shoppers, you position your company in a more favorable light. As a result, this makes you their go-to brand in the long run.
• Awesome Designs Can Inspire Brand Conversion – The bag tags come in four different styles, each has a unique message. Those who haven’t tried their facial cleanser may be encouraged to buy it in order to obtain these cute bag charms. The colors and designs will surely pique the interest of their target audience. The colors as well as the prints are very suitable for their customers.

• Great Packaging – We often see on pack premium taped onto the main packaging or on the body of the product itself. While that may be a cost-effective and fast way to promote their merchandise, having a custom made packaging that keeps the products safe and protected from dust would make better impression on customers. Eskinol used a simple box packaging with a cutout to give customers a glimpse of their products and on pack gifts.
• Extends Brand Exposure – Luggage tags allow customers to keep track of their bags at airports and transport terminals. With that said, branded tags not only help customers to identify and locate their bags, but they also extend the company’s visibility in places with high human traffic. Furthermore, they allow the company to gain local and international exposure without having to pay extra.

 

Why We Love this Campaign by Eskinol

Eskinol’s promotional merchandise can be described in one word: effective! The designs are hip and attention-grabbing. In terms of practicality and functionality, it will surely find utility in the hands of their customers. Custom-designed and unique, there is no doubt that it can help improve customers’ perception of them.

So are you ready to get your brand out there? We believe that you, too, can pull off a successful on-pack marketing campaign with a custom bag tag. The first step is to find a reliable sourcing agent who can help you design and source suppliers.

Here at The ODM Group, we have years of experience in the promotional product industry. We specialize in design, product sourcing, and manufacture of custom promotional merchandise for business. If you need help with designing custom bag tags, promotional keychain, or any marketing gifts for your business, do not hesitate to get in touch with our team.

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