How to Set Your Brand Apart with Custom Engraved Mug GWP?

What About Baileys’ GWP Campaign?

Aside from its irresistible and world-class drinks, Baileys offers shoppers a free complimentary item to encourage purchases and provide them with an exceptional drinking experience. The branded GWP item is a custom-engraved mug, embellished with the brand logo.

What we love about the free mug is that customers can actually use it daily. Another is that the custom glass cup is a perfect souvenir for a drink lover.

We also love how the free item is packed in its creative product packaging. Who wouldn’t be attracted to the brand’s packaging? Its festive design surely encourages shoppers to check the product and purchase it.

Not only an ideal gift for oneself, Baileys’ drink set also makes a great gift idea for friends during special occasions.

This is not the first we feature Baileys’ GWP campaign. Here’s a similar promotion from the brand. 

Laser-Engraving vs Other Printing Methods

Laser engraving in drinkware is a process where a high-powered laser beam is used to create permanent markings or designs on the surface of drinkware items like cups, mugs, tumblers, bottles, or flasks.

The laser beam is controlled by a computerized system, following a digital design file, and etches or removes material from the drinkware surface to create the desired design. This printing method allows for precise, detailed, and durable results and is commonly used for customization, branding, and adding unique designs to drinkware.

Compared with other printing techniques, there are a lot of advantages laser engraving can offer. These include durability, precision, versatility, customization, a professional appearance, and eco-friendliness.

Likewise, it creates permanent, detailed designs that are resistant to wear and tear, suitable for various drinkware materials, and allow for high levels of customization. Ultimately, it offers a premium look, is environmentally friendly, and can enhance the overall quality of the product.

Benefits of Custom Engraved Mug in Marketing

Custom engraved mugs can offer several benefits for branding and marketing purposes. You can reap all its promotional benefits such as follows:

1. Increased Brand Visibility

A custom-engraved mug can serve as a promotional tool, showcasing your brand logo, name, or message to a wide audience. When used in offices, homes, or other public spaces, these mugs can attract attention and increase brand visibility, helping to create awareness and recognition for your brand.

2. Consistent Branding

Custom logo mug allows you to maintain consistent branding across your promotional materials. You can choose to engrave your brand logo, tagline, or other elements on the mug, ensuring that your brand message is consistently displayed.

This consistency helps to reinforce your brand identity and create a professional and cohesive image.

3. Enhanced Brand Image

A customised mug can also help to enhance your brand image. You can create a sense of exclusivity and sophistication around your brand by choosing high-quality mugs and engraving your brand logo or name. This can help to elevate your brand image and make it more appealing to potential customers.

4. Improved Brand Recall

Custom-engraved mug ideas can help improve brand recall among your target audience. When people use or see these mugs regularly, it creates a lasting impression and strengthens brand recall.

This can be especially beneficial in competitive markets where brand recall is crucial in customer decision-making.

Custom Engraved Mug for Building Customer Relationship

Custom engraved mugs can be a powerful tool for building and maintaining strong customer relationships. Here’s how:

• Personalization

By offering a custom-engraved mug to your customers or partner businesses, you can add a personal touch to your interactions. Engraving their name, initials, or a special message on the mug shows that you value them as an individual and care about their preferences.

This personalized gesture can create a solid emotional connection with your customers, increasing loyalty and brand affinity.

• Customer Loyalty

Custom-branded mug designs can foster customer loyalty by creating a sense of exclusivity and appreciation. When customers receive a unique mug from your brand, it can strengthen their loyalty and encourage repeat business.

Similarly, they are more likely to choose your products or services over competitors, knowing that you have taken the effort to offer the items for free.

• Improved Customer Satisfaction

Another good thing about this mug is that it can also contribute to improved customer satisfaction. The thoughtful gesture of a mug can make your customers feel valued and appreciated, enhancing their overall experience with your brand.

Satisfied customers are more likely to remain loyal, provide positive feedback, and recommend your brand to others.

• Word-of-Mouth Marketing

An engraved mug can also generate positive word-of-mouth marketing. When customers receive a unique and personalized mug, they are more likely to show it off to others, sharing their positive experiences with your brand.

This action can definitely lead to increased brand awareness and new customer acquisitions through word-of-mouth recommendations.

Engraved Mug as a Versatile Marketing Tool

Use in Various Settings

An engraved mug is an incredibly versatile marketing tool that can be used in a wide range of settings. Whether it’s at trade shows, corporate events, or as a promotional giveaway, the engraved mug can make a lasting impression on your target audience.

Appeal to Various Audiences

Another reason it is ideal for your business is that it appeals to various audiences. From employees and clients to potential customers and partners, everyone can appreciate a high-quality mug that’s been customized with your brand logo or message. Indeed, it’s a practical and thoughtful gift that can be used on a daily basis, ensuring that your brand stays top of mind with the recipients.

Complements Other Marketing Efforts

In addition, an engraved mug complements other marketing efforts. It can be incorporated into your overall branding strategy, reinforcing your brand image and messaging. It can also be used in conjunction with other promotional items or marketing materials to create a cohesive and impactful marketing campaign.

Easy to Distribute

Last but definitely not least, a custom-engraved mug is very easy to distribute and incorporate into any marketing. For instance, you can sell it individually, use it as an on-pack premium, branded event merchandise, or as a gift with purchase. Arguably versatile, businesses from all industries can utilise them in their promotional activities.

See more marketing campaigns from Baileys:

Aside from its creative packaging, Baileys lured shoppers with its festive supermarket display. Check out this promotion below:

In this promotion, Baileys gave away a free custom logo glass with every purchase of their newly released and limited edition liqueur. Check this out:

Baileys offered two beautifully designed drinking glasses with the purchase of a bottle of this famous liquor. The on-pack promo gift looks very high-end as the design of the glass has a gold finish.

This promotional product is not only useful for spirit companies such as Baileys. It does not always have to be a gift with purchase or on pack packaging.

More modern mug designs from ODM:

Build-On Brick Mug: A Fun Promotional Idea You Wouldn’t Want to Miss!

Top 5 Benefits Of Using Customised Mugs for Brand Promotions

Keep Your Sales Promotion Hot with this Custom Mug Warmer!

From Ordinary to Extraordinary: Why Choose Custom Snow Globe Mugs?

Improve Your Market Reach With this Promotional Insulated Mug Idea!

To Wrap This Up,

While custom-engraved mugs and glasses may involve additional costs, their potential for a great ROI makes them a worthwhile consideration for your next promotional campaign.

The premium and unique nature of these items, enhanced brand perception, long-term brand exposure, positive customer experience, and marketing opportunities they offer can contribute to a successful campaign and positive ROI for your business.

So, don’t worry and explore the possibilities of using custom-engraved mugs and glasses to elevate your brand and achieve your promotional goals.

Harness Our Creativity!

ODM, in collaboration with our design agency partner Mindsparkz, is dedicated to helping your business stay ahead by providing effective products that can enhance your marketing and advertising efforts.

We understand that finding the right product for your market can be challenging, which is why our team is here to identify the best fit for your needs. Our diverse approach and project management expertise make us the ideal partner for businesses seeking a hands-on approach.

Contact us today to kickstart the development of a product that will exceed your expectations!

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