Have you seen an interesting piece of POS display recently? Using an interactive marketing display is one of the best ways to differentiate your brand from competitors and build high brand recognition. In this study we’re going to provide you some tips which will help you wow your customers. And as, marketing drinks in general becomes more competitive, in-store advertising are also becoming more innovative. Just take a look at this interactive marketing display by Fevertree.
Interactive marketing display
This marketing display is an excellent example of innovative and absolutely outstanding promotions. Fever Tree did a great job stirring people’s curiosity with their unique custom POS display.
We found this brilliant display on Imbibe drinks show and there were colored buttons that correspond for each flavor: Ginger Beer and 3 variants of Ginger Ale. They decided to use light colors but they’re very effective. What is more, those buttons are not only a part of this display. It says that when you push the button you’ll discover what liquor will go well with their mixers. We actually pressed the button and the back wall lights up the corresponding bottles. The Brand Ambassador arranged a tasting session and talked us through the pairing wheel which allows you to pair different spirits with the full selection of Fever Tree mixers. This is indeed a brilliant interactive marketing display!
Interactive marketing display
How to wow your customers with an Interactive Marketing Display?
Research the target market
First of all, it is important to know what your customers’ needs are. Check the last trends and what is the most impressive marketing technique for the audience. With our designer,s we can always make your own, unique design!
Be creative.
Many POS display ideas look almost identical, and this could affect the way people see your brand. Therefore, it is important to separate your business from competitors! And what better way to do that than to incorporate an interactive point of sale display? Not only will it increase your brand visibility, but it will also keep customers interested in what you have to offer. Once you get their attention, it will become easier for you to get them to try your product.
Here’s a fine example of an interesting interactive marketing display. This one by NARS allows customers to try out their lipstick shades without actually having to apply them. Read on to learn why we love this one:
Brand exposure.
Exposure is essential. Therefore, your logo must be visible. Go for something unusual to expose your brand with. Make sure your custom promotional display is branded and is engaging. You can use LED’s to make it more effectively seen. Moreover, think of festivals and trade shows where you can participate. These events are great venues to promote your brand and be seen by prospective clients and business partners.
Interactive marketing display
Make it Fun and Engaging
An engaging and fun atmosphere will definitely pull in more customers to your marketing display. Like what Fevertree did, using an interactive POS display is a smart way to increase brand engagement. When customers are having fun, they become more interested and invested in your company. Thus, an interactive marketing display could really help in creating top-of-mind brand awareness.
Discover how to make retail marketing more entertaining for your customers:
Retailtainment is the practice of blending retail and entertainment to make shopping more engaging, memorable, and enjoyable. Instead of simply offering products on shelves, retailtainment transforms stores into destinations, places where people come not just to shop, but to have an experience.
How can ODM help?
An interactive marketing display is more than just a visual attraction. It’s a powerful way to connect with your audience, boost engagement, and drive sales. By turning customers into active participants, brands can leave a stronger impression and stand out in crowded markets.
The key is finding the right balance between creativity, practicality, and cost-effectiveness. When done right, interactive displays don’t just grab attention; they create memorable experiences that translate into real business results.
At ODM, we specialize in designing and manufacturing custom interactive retail displays that are both innovative and functional. From concept to production, our team ensures every detail supports your campaign goals. If you’re ready to elevate your in-store or event marketing, get in touch with us to explore how we can bring your ideas to life.
Explore our diverse product range designed to fit your needs…
Want more marketing ideas? Check our related blogs!
McDonald’s surely shows its power in marketing displays. During the summer season, they decided to use this huge ice cream outdoor display. Definitely catchy!
Cartier took advertising to a whole new level with this massive Ferris wheel! Check out this blog to know why we love it!
Advertising alcoholic beverages? Look at these massive inflatable outdoor beer displays. Many breweries are using inflatables to promote their products during outdoor events because they are eye-catching and fairly durable. Maybe you should, too!
Absolutely fantastic outdoor promotion by Tarquin’s. Their blue booth is an epic stand from the Imbibe drinks show in London. Top of the top!
Who said a POS display can’t be interesting? This wooden cart by M&Ms was used to promote their new chocolate flavor. Learn eight important marketing lessons from this case study!
Frequently Asked Questions
What types of interactive displays are most effective?
The most effective displays depend on your campaign goals. Popular examples include touchscreen kiosks, motion-sensor displays, AR/VR activations, digital spin-the-wheel games, sampling stations, and interactive product showcases.
Are interactive displays expensive to produce?
Costs vary based on complexity, technology, and customization. A simple motion-activated display can be budget-friendly, while advanced AR or LED setups may require more investment. At ODM, we help brands design cost-effective solutions tailored to budget and objectives.
Can interactive displays be customized for any brand?
Yes. They can be fully customized in terms of design, size, branding, and functionality. For example, a beauty brand may create a digital try-on mirror, while a beverage company may develop a fun dispensing game.
How long does it take to develop an interactive display?
Timelines depend on design complexity and production requirements. Simple displays may take a few weeks, while more advanced concepts involving digital integration may take a few months. ODM works closely with factories to ensure smooth and timely delivery.
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