The Kellogg’s Company recently launched an exciting on-pack cereal promotion featuring competition giveaways that run parallel with two of its key marketing activities, “Breakfast Time” and “Back to School”.
It allows children to win customisable prizes, such as rucksacks, custom printed bowls and phone cases, just in time for the new school year!
To find out if they are one of the winners, all they need to do is purchase a participating product and look for the unique code from its promotional packaging.
On top of that, we also love how each custom packaging design encourages the consumer to colour in the pack after consumption.