McDonald’s being the world’s largest chain of hamburger fast food restaurant with outlets all over 119 countries is now launching this purchase with purchase promotion during the Chinese New Year period. McDonald’s came out with the twelve zodiac plush toys during the Chinese New Year period for this promotion. McDonald’s collaborate with Softhard to localize its brand.
Consumers can get these Softhard zodiac plush toys at HKD$15 if they spend a minimum of HKD$18 on their meals. Each zodiac plush toys is limited to a certain period of time before it will be changed to the next zodiac. This means that consumers have to be quick in collecting all the different zodiacs. They also need to keep coming back to McDonald’s.
Boosting Sales using Purchase with Purchase
McDonald’s launched this promotion during the Chinese New Year period whereby everybody is into the New Year mood, and hence would be very interested in the zodiac plush toys. People would want to collect all the twelve different designs instead of a part of it. They would then be willing to spend more during this period to collect these plush toys.
Brand awareness can be increased when consumers are carrying around these zodiac plush toys in public on their bags, etc. Other people in the public would be able to see these plush toys and come to know of Mcdonald’s or even brand recall. People might also be attracted to get these zodiac plush toys when they notice that others are carrying it around or have grown fond of it.
Some people may want to collect all the twelve different zodiac plush toys and thus have continuous spending at Mcdonald’s during the Chinese New Year period. Whilst, young children may persuade their parents to make spending at Mcdonald’s in order to purchase the zodiac plush toys that they like.