Isn’t it amazing that even dogs are able to help the blind and partially sighted people to get around? Now, Andrex is having this purchase-with-purchase promotion for these Guide Dogs plush toys for only £3.99 with any purchase of Andrex toilet tissue. Check out how their promotion goes.
Andrex will be helping to train 40 puppies for Guide Dogs for the Blind for their puppy’s 40th birthday, by collaborating with the Guide Dogs charitable organization. Puppy points will then be donated towards the food, equipment and training for the Guide Dogs when you purchase a Limited Edition Andrex Guide Dog puppy.
Boosting Sales with Gift with Purchase Promo
People tend to have better impression on companies who gives back to the society and collaborates with charitable organizations. This will then help increase sales because people are more willing to purchase Andrex’s toilet tissue in order to purchase the Guide Dog puppies. This way, they would be able to contribute back to the society indirectly. Andrex should consider placing the actual plush at the point of sale to grab more attention from customer. This will also increase participation rate.
Customers, who prefer more convenience can get this promotional product via post, simply sending in a postcard with their name, address and postcode along with the unique code found on the toilet tissue pack along with a cheque of £3.99. This makes it more convenience since customers need not bring the cut out unique code and make another trip down to the supermarket just to purchase the Guide Dogs puppy. Taking your customers into consideration can increase brand loyalty.
Limited Edition Andrex Guide Dog Puppy
These Andrex Guide Dog puppies are limited and customers have to be quick in purchasing these puppies, otherwise it could go out of stock very quickly. This is a good way to increase sales rapidly because many people tend to buy on impulse knowing that these marketing gifts are limited.