Lantern Promo Idea: How To Brand A Memorable Lantern Festival?

Festivals are great avenues for businesses to reach more people in a short amount of time. These are usually events that people anticipate and take a day or two off their schedules to fully immerse themselves in the experience. Consequently, it’s only practical and wise for brands to plan their promo idea as early as now for the next highly anticipated event: the Lantern Festival.

What is the Lantern Festival?

The Lantern Festival is celebrated on the 15th day of the first month of the Lunar calendar. It is held on the last day and signifies the end of the celebration with most of the decorations around the country taken down the next day. It will be held on the 15th of February for the coming 2023.

While it is not recognised as one of the public holidays in China, it is still properly celebrated through various lantern displays, the traditional sweet food, Tangyuan, as well as traditional folk dances.

It is also a festival that slowly gained recognition around the world. Now, aside from the Southeast Asian countries, several Lantern festivals are being held around the globe every year. Constantly opening opportunities for people to celebrate and for businesses to leverage.

How To Give Consumers A Memorable Brand Experience For The Lantern Festival?

If an event doesn’t end with a lantern send-off, then it's not one to remember. What would be a perfect event promo idea that can be used by anyone and everyone than custom lanterns?

A fantastic example of how to make a great promotional product like lanterns can be seen below. It is made by Cambridge award-winning Kate Lycett.

Event Promo Idea: The Use of Lanterns

These lanterns are a supreme example of appreciating the art of assembling and providing premium products. Every piece is hand-painted, with utmost care to ensure quality and convey the message the brand what to communicate to its target market.

To achieve a brand experience people would not forget, we listed the top 4 keynotes for your brand to consider this coming Lantern Festival.

1. It should be safe

First and foremost, the safety of your market is a priority. While the lighted candles inside the floating lanterns are beautiful to see in the night sky, they're also a fire hazard. As a safety measure, these are banned in many countries and are a thing of the past.

There is no need to worry about this promo idea, however, since there are various options for your branded lantern such as LED lights. There's also a more eco-friendly way to light up your lantern through solar energy.

2. Keep it appealing

The huge lantern displays people look forward to watching during the festival are usually designed after animals, infrastructure and famous sceneries. While you want your custom merchandise to bear your business logo or brand, it would be a welcome sight for people if you incorporate the aforementioned designs as well.

For example, if you have a brand mascot, it would be lovely to see them exploring different sites and sceneries through the lantern designs. It could also up its appeal and be a collectible merchandise people would feel rewarded to collect.

If you're still unsure of yours, you can always ask for our help. We have an in-house design specialist, Mindsparkz, who will work with you to bring your ideas to life and ultimately, to your target market.

3. Make your lanterns easy to get

A lot of the work people do nowadays are draining in the long run. The change in environment and the refreshing spirit of festivals is extra welcomed these days.

For this reason, people would always prefer your business if your promotional products like the lanterns would be easy to have and require little to no effort on their part. An example of this would be a scratch-off promotion after a single receipt with a set minimum amount or a gift with purchase.

Lanterns are the perfect promo idea for the festival since there are also DIY lanterns. Those come as flatpacks and can be easily added to product packaging.

4. Organize an event

The Lantern Festival is usually celebrated by place. Every place or city has its own time for the lantern parade and the folk dances. However, that should not discourage your business to organise an event of your own.

The key thing is to keep it organised and well-planned. People are easier to persuade to join or participate in events when they won't exert much effort or when they will be rewarded rightfully.

One example of a promotional event your brand can organise is the famous riddle practice of the festival. The displayed lanterns have riddles hanging onto them, then people take the riddle to the owner if they wanted to try and answer. If they answered correctly, they can receive giveaway gifts. Memorable experiences like this with the brands create a strong connection with consumers that becomes a foundation for brand loyalty.

Get more lantern design and promo idea in the blogs below:

These lanterns are made from paper and can act as POS displays. The branded lanterns are truly eye-catching which exposes the business to people passing by, ultimately increasing brand awareness.

Nine Fresh utilise branded lanterns are their gift with purchase for this Mid-Autumn season and people are loving it! Learn more about this promotion in the blog below:

If you're interested in branded lanterns of various designs made out of various materials, check out this blog fit for your upcoming holiday marketing.

Accordingly,

Branded lanterns are the perfect promo idea for the Lantern Festival. They offer many ways to be creative and branded. In addition to that, since it's the main star of the festival, putting your brand in them helps increase brand recognition as people would be able to associate the festivities with your business.

The ODM Group can always assist you with your promotional products and branded displays. Established in 2003, we have extensive experience in the industry and are an expert in the customisation of branded merchandise. We also have partner merchandisers and finished products go through strict quality control to ensure the quality of your promotional products.

For more benefits of working with us, we listed them all below. Contact us today!

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2022-12-16T14:42:26+08:00

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