On Premise Marketing: Milo Rewards Champions With Sports Gifts

On premise marketing is a powerful strategy that allows you to reach potential customers at the most convenient place; the point of purchase. It can be utilised to promote products and services, encourage impulse purchases or generate awareness for ongoing promotions. Learn how Milo leveraged it in its recent redemption promotion in Vietnam.

Kicked off last August 1, 2022, this in-store redemption gift program encourages customers to collect Milo Dynamic Universe cards to redeem fantastic sports gifts for their little champions.

Joining is easy: they only have to buy participating promotional products from the nearest grocery or supermarket, hunt and collect cards according to the program’s regulations and go to Milo gift exchange points to redeem their reward.

The promotional period was set to wrap up on October 30 or until stocks ran out. Meanwhile, the bicycle exchange promotion will last until November 30, 2022.

What Are the Prizes to Win?

Here are the redemption prizes that parents and their little champions can score after collecting Milo cards:

How Does Milo Leverage On Premise Marketing?

1. Off-Shelf Placement

With many brands on the retail shelves competing for consumers’ attention, it is definitely challenging to stand out, even for established brands like Milo.

Here’s when off-shelf merchandising comes in handy!

It allows the brand to showcase its products and promote the redemption program in its best light. On top of that, this placement also makes it easier for customers to spot Milo’s ongoing promotion.

2. Displaying Actual Prizes

One of the unique components of this on premise marketing by Milo is the actual prizes on display.

We found this an effective way to generate curiosity among shoppers, encouraging them to check out what is the in-store promotion all about.

This also creates an exciting atmosphere for participants as it allows them to have a closer look at the prizes they are targeting.

3. Inspiring Display Theme

Not only that the brand put prizes on display, but it also created an inspiring and relevant display theme.

Underneath the promotional prizes are mini standees of cheer dancers and bike racers nearing the finish line.

We love how this merchandising display theme generates a story around Milo’s brand identity and commitment to sports marketing. It also inspires customers and their little champions to reach their goal, which in this case, is already in front of them!

4. Retail Display Fixtures

Milo’s on premise marketing utilised display fixtures, building a unique and cohesive branding that draws customers’ attention to the promotional campaign.

Retail display fixtures are designed to attract shoppers’ attention, help them find what they need and make informed buying decisions.

On top of the mini standees, a table tent and promotional shelf talkers are the display fixtures that are also present in the merchandising display.

Boosting visibility and generating more awareness for Milo’s gift redemption campaign, we also found these shelf wobblers around the supermarket!

More from Milo:

How Milo Boosts Champion Energy With Custom Football Gifts?

Milo Sporty On-Pack Gift Promo: 5 Reasons Incentive Marketing Works!

#MILO10Mskips: A Case Study on Milo’s Promotional Jump Rope for Kids

GWP Promotion: Milo Champions #CANGeneration

Unpacking the Benefits of Promotional Bag with Logo: Milo Case Study

How Did A Custom Box for Packaging Help Rocket Milo Sales?

In-Pack Gift: Find Out How Milo Excels at Marketing In Vietnam!

Milo Beats Competition With A Drawstring Bag Promotion

Towel Giveaway – Milo’s Key Towards Successful Marketing

In a world where we often feel disconnected from one another and technology keeps us in our own little bubbles, sports provide a sense of belonging, a connection to a wider world that shares the same passion and admiration. Sports is something that people all over the world can relate to and enjoy.

Looking for a way to boost your sports marketing strategy or add spice to your next sports promotional event but don’t know where to start?

Let us inspire you with some of our projects with renowned brands in the Sports Industry.

Our Team is Here to Help!

We at ODM offers a wide range of services that will help you attract more customers, increase sales and grow your business through on premise marketing.

We help brands and retailers create visual merchandising that drives sales. We can manufacture eye-catching displays that make your products stand out in the retail environment. Our team has expertise in all aspects of visual merchandising including point-of-purchase displays, promotional mascots, bottle glorifiers and more!

Whether you need temporary or permanent solutions, our team of merchandising specialists and POS designers can help you with everything from concept development to full execution on time and on budget.

What to Read Next?