Here are 5 awesome Point-of-sale marketing ideas that you should consider for your next marketing campaign.
POS marketing ideas are diverse and have different levels of effectiveness. This could depend on the location of the display and the size that is available for the POS display. Here are some POS Marketing examples that you could consider for your next marketing strategy.
1. Endcap display
Endcap display stands are one of the most common ways of merchandising products employed by grocery stores and retailers. An end cap is a display for a product placed at the end of the aisle. When your product is on an endcap, it is an ideal opportunity to convince shoppers that the product deserves to be brought home. Endcap displays come in many shapes, colours, and sizes. Some end cap displays are designed so mind-bendingly that would trick your eyes. It is important to be creative to ensure that your product will have an edge over its competition. Point-of-sale marketing ideas like this are especially common in retail stores. Check out this custom retail end cap display from Sephora Singapore.
2. Free Standing Display Units (FSDU)
FSDUs are standalone, flexible retail display shelves that are dedicated to highlighting key products. It is usually made from cardboard or acrylic, and are popular standalone POS retail display solutions. Lightweight, portable, and practical product storage with space for branding, FSDUs are a dynamic promotional display option. Furthermore, it is an easy, affordable, and effective way to build brand awareness and encourage impulsive buys. It is also used in many different marketing campaigns. Check out this meaningful and innovative FSDU design from Marker’s Mark that is simply amazing!
3. Cardboard Signs and Cutouts
Cardboard cutouts and signs allow for greater brand visibility indoors and outdoors! This POS marketing allows for companies to be creative with their brand marketing through customization. It helps increase awareness and allows the company to set itself apart from its competition. Creative ideas include human standees of famous brand ambassadors and even stand-in cutouts. This may be one of the most cost-effective point-of-sale marketing ideas but they are effective in encouraging interaction with the brand. Improved brand recognition is one of the benefits of such displays. Check out this Cardboard Signage from ShareTea which is definitely hard to miss.
4. Countertop POS Displays
Countertop POS displays are designed to fit the most product in the smallest possible space. Like the name suggests, products are placed on countertops that are made with simple chipboard or corrugated base materials. With a creative approach and the right design, it can be transformed into a powerful marketing tool to increase sales conversions. Here are some awesome countertop displays that have been proven to be very effective.
If you are interested in manufacturing a custom countertop display, view this blog for 5 factors for consideration.
5. Pallet Displays
Pallet displays are a ready-to-sell merchandising option that allows merchandisers to create a low-cost and attractive product presentation in retail. Simple, yet eye-catching, they create a major billboard opportunity to attract customers. The purpose of pallets is originally for shipping heavy products. However, retailers have found a way to incorporate them into their in-store marketing. One of the most cost-effective point-of sale display ideas, pallet displays are customisable and reusable. Here are 5 creative design ideas for pallet displays.