Unveiling the Benefits of Using Custom Towels as On-Pack Promo

Orion had an ongoing on-pack promotion. This promotion was available at Walmart supermarket in Zhuhai. Customers simply had to purchase any one bottle of sugar-free chewing gum to receive the complimentary facial towel.

Orion Group, one of the oldest South Korean companies, was founded more than 50 years ago. It is a leading world-class confectionery company, with a portfolio including more than 100 brands in such categories as biscuits, caramel, chewing gum and snacks.

 

What About Orion’s On-Pack Promo?

Facial towels are great as an on-pack promo gift as they are small, handy and useful for travelling purposes. You can bring it for camps, sleepovers, gym sessions and overseas trips for work or vacation. These facial towels are not only great for travelling, but they are also great for domestic use.  This facial towel is a combination of three colours: brown, cream and yellow. As these colours are inclined towards a neutral tone, the facial towel would be suitable for all age groups and genders.

Some Chinese words for our readers:

好丽友正在珠海的沃尔玛有个促销。每买一瓶无糖口香糖就会赠送一条小毛巾。这条毛巾可以用来擦脸，方便又实用。当你去露营，过夜，健身房或出国工港旅游时都可以带着这条毛巾。赶快到附近的沃尔玛，那这条毛巾就是你的了!

 

Unveiling the Benefits of Using Custom Towels as On-Pack Promotions

In the world of marketing, capturing customers’ attention and fostering brand loyalty is key to success. One effective strategy that has proven to deliver exceptional results is the use of on-pack promotions. Among the various options available, custom towels stand out as a versatile and impactful choice. In this article, we will explore the benefits of using custom towels as on-pack promotions, highlighting how they can elevate brand visibility, and customer engagement, and ultimately, drive business growth.

1. Practicality and Utility

Custom-printed towels are highly practical and useful items that cater to a wide range of customers. Whether it’s for drying off after a workout, lounging at the beach, or simply for everyday use, towels are versatile products that hold immense value in customers’ lives. By offering custom towels as part of an on-pack promotion, businesses provide their customers with functional and high-quality items that they will appreciate and use regularly. This ensures that the promotional gift stays relevant and reinforces brand exposure.

2. Extended Brand Exposure

Custom towels offer ample space for showcasing a brand’s logo, message, or design. As customers use the towel in various settings, such as at the gym, pool, or during travel, they inadvertently become brand ambassadors, spreading awareness to a wider audience. The large surface area of towels allows for eye-catching and memorable branding, maximizing the visibility of the business and creating lasting impressions on both users and those around them.

 

3. Positive Brand Association

When customers receive a custom towel as part of an on-pack promotion, they associate the brand with positive experiences and value. The act of receiving a free, high-quality towel reinforces the perception that the brand cares about its customers’ needs and is willing to go the extra mile to provide them with valuable rewards. This creates a sense of goodwill, enhances brand loyalty, and increases the likelihood of repeat purchases and recommendations to friends and family.

 

4. Differentiation and Competitive Edge

In a crowded marketplace, businesses need to differentiate themselves from their competitors. Promotional towels as on-pack promotions offer a unique and memorable touch that sets a brand apart. By offering a practical and aesthetically pleasing item like a custom towel, businesses can leave a lasting impression on customers, ensuring they remember the brand and choose it over competitors when making future purchase decisions.

 

5. Versatile Branding Opportunities

Custom towels allow for endless creativity and customization options. Businesses can tailor the design, colour, and branding elements to align with their brand identity and messaging. Whether it’s incorporating a captivating design, a catchy slogan, or vibrant colours, custom towels offer a canvas for businesses to express their brand personality and engage customers on a visual and emotional level.

 

Promotional Towel Designs from ODM:

Custom-printed towels are definitely one of the most inexpensive promotional products out there. Printed towels can be used in a variety of ways, including as giveaways at events, for corporate gifts and for promotional purposes.

 

Cooling towels are great for other uses such as at the beach, camping, to cool down fevers or touring around a warm destination. Take a look at this idea below:

 

Custom cooling towels provide a large surface for you to create a design people will remember. You can have the towel look however you like and make it as eye-catching as you desire. The better the design, the greater the impact it will have on brand recall.

 

Discover how other brands use towels in marketing:

In this gift-with-purchase campaign, the brand incentivizes its customers with a free customized towel for every purchase of AdeS Almond 946 ml. The towel is attached to every carton of the participating product.

 

We came across these custom hand towels as on-pack gifts by Nestle’s Milo in a supermarket in Singapore. There is a collection of them and the designs include a shark, unicorn, and dinosaur.

 

One good example of on pack gift idea is this kitchen promotional towel by Maggie. They offered the branded towel as an on-pack offer and lots of customers loved it! The kitchen towel is custom printed with the brand name and cute graphics.

 

Milo Choco malt brand has made huge waves in the marketing industry and is known to make compelling marketing gifts. In fact, our team found a great towel giveaway in an Asian supermarket.

 

In Conclusion

Using custom towels as an on pack promo offers numerous benefits to businesses. From the practicality and utility they provide to the extended brand exposure, positive brand association, differentiation, and versatile branding opportunities, custom towels have the power to leave a lasting impact on customers. By leveraging the unique qualities of custom towels, businesses can enhance their marketing efforts, captivate customers’ attention, and ultimately drive business growth.

 

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