Custom printed food packaging can make a seasonal product easier to spot, choose and give. Loacker’s Christmas wafer packs offer a useful example: festive graphics attract attention, while practical details help shoppers find a flavor and carry the product. Here is what food brands can take from the packaging and its in-store presentation.
What Works in Loacker’s Christmas Packaging?
A seasonal design that still looks like Loacker
The red pack and Santa artwork make the promotion feel ready for Christmas. Loacker’s product branding remains part of the design, so the seasonal treatment adds to the familiar pack rather than hiding it. For a limited campaign, this balance matters: shoppers should recognize the brand and understand why the pack is different.
Flavor information in view
A front cutout leaves the flavor names visible, including Vanilla, Chocolate and Napolitaner. Shoppers can compare options without turning every pack around. Any window or cutout should be positioned around the product information that matters most and checked against the final packed product.
A second format for gifting
The article’s Loacker Minis example uses a clear outer presentation that lets shoppers see the assortment. That visibility can be useful for a gift pack, where the mix of products is part of the appeal. If a decorative sleeve is added, the artwork should leave required product information accessible and legible.
The Shelf Display Completes the Campaign
Loacker’s festive graphics continue into the retail display. Repeating the seasonal artwork across the pack and point-of-sale unit helps the range read as one campaign, even in a busy aisle. The display also gives the promotion a larger visual presence than an individual pack can achieve alone.
For brand managers, the practical lesson is to develop the pack and display together. Check how many units the display holds, whether each flavor remains easy to find, and what shoppers will see after some stock has sold. The strongest concept still needs to work when the display is installed and replenished in store.
Custom Printed Food Packaging
How to Apply These Ideas to Your Food Promotion
Start with the job the packaging must do. A gift pack may need a sturdy handle and an attractive assortment view. A shelf promotion may need faster flavor identification and a bold front panel. A short seasonal campaign may call for a printed sleeve or outer carton that works with an existing product pack.
Before approving a design, brief your team on:
- Product and pack size: What goes inside, how much it weighs and how it will be arranged.
- Retail setting: Where the product will sit and whether it needs a matching POS display.
- Shopper task: What a customer should recognize or read first, such as flavor, quantity or gifting occasion.
- Artwork and information: Which areas must remain available for branding, product details and market-specific labeling.
- Production checks: How the printed colors, finish, folds, handle and cutouts perform on a physical sample.
The right structure and material depend on the product, budget, distribution route and applicable food-contact requirements. A decorative outer carton and a pack that directly touches food require different checks. Confirm these requirements with the relevant packaging and compliance teams before production.
Other Excellent Custom Printed Food Packaging that Wowed Us
Here are other excellent examples of custom printed food packaging that jumps right off the shelf!
- Tin Packaging- We love this idea because it is sturdy and well-designed. The embossed character lends an interesting texture that
- Tea Packaging- Tea is one of the most consumed drinks in the world. With so many tea products in the market, it can be difficult to make a mark. Here is a fine example:
- Wooden Packaging- We like this wooden spice packaging because wood is durable, classy, and food-safe. It seals the aroma really well, too.
- Candy Packaging- Check out some fun and delicious designs that will attract customers.
- Plastic Packaging – This custom product packaging definitely made itself to tourists through needle felts and brand design.
This custom food packaging gives the merchandise a premium look, quirky and fun element to the cookie-shaped box that makes a loyal customer of the brand to buy the product during such promotions.
How Packaging Can Influence Buying Behavior
Color- Red and other warm colors can stimulate appetite. This is why many brands choose this color for their packaging and interior. Aside from hunger-inducing colors, contrasting colors also grab attention. This way, people will remember them easily.
Materials- The type of materials can also have an impact on perceived value, which in turn can affect consumer behavior. Eco-friendly ones are the trend today. So why not use green alternatives such as bamboo-based packaging and cornstarch?
Novelty- Unique product packaging is more attention-grabbing than poorly designed packaging. By nature, people are drawn to things that they have never seen before. Looking for novelty packaging ideas? Check this out:
Glitter- Shiny products never fail to draw attention because they denote glamor and style. Once our attention is focused on the shimmering items, we do not notice anything else. Here’s an example of shimmering packaging that stands out on the shelf:
How ODM Group Can Help
ODM Group works with brands from the initial packaging idea through delivery. Our design team can develop the structure and artwork, then create samples so you can check how the pack looks, carries and fits the product. We can also coordinate a matching POS display, factory selection, production quality checks and shipping.
Planning a seasonal food promotion? Talk to ODM Group about the product, target market, retail setting and launch date. We can help turn that brief into a packaging and display concept ready for review.
For more ideas, explore our packaging design services and this custom candy packaging example.
More Product Ideas
We have never seen anything like this before! There is only word to describe Oreo’s packaging: “delicious.”