How Str8 Gains More Exposure with Custom Travel Backpack GWP?

The Everyday Backpack from Str8

Str8’s in-store promotion reminds shoppers of the importance of maintaining proper hygiene while enjoying life! Encouraging customers to “grab it, unfold and join the everyday adventure,” the gift-with-purchase offer is deemed to be the “everyday backpack” for people who are always on the go with its foldable feature.

Customers can get this free item by simply purchasing any of Str8’s Original and Freak or Red Hot Perfume. Each bag is packed inside the brands custom design packaging box.

Extending Str8 Brand Exposure with Custom Travel Backpack

Travel backpacks are arguably one of the most practical promotional product ideas. They are perfect for selling in the market but also make an ideal gift with purchase items.

You read it right! This custom travel backpack by Str8 is one of the best examples to consider. This custom design backpack helps the brand sell its product effectively whilst extending exposure in-store and outdoors. Here is our own opinion on why this GWP idea works. Scroll down!

1. The bag is useful.

This backpack is definitely useful for its recipients, especially during travelling. This custom travel bag can carry 5 kg of loads. Not just for travel, this custom travel backpack can also be used for school and offices. Likewise, it comes in black colour, thus it is easy to be paired to any outfit.

2. It is uniquely designed. 

The unique thing about this travel backpack is that it is designed as foldable, making it easy to keep or store right after use.

3. The backpack is durable. 

Another good thing about this free item is that it is made of polyester, making it waterproof. Indeed ideal to use during the summer or rainy season. However, it should not be put near open fire for safety purposes.

4. It represents the brand. 

Str8 is well-known for its signature colour, which is black, thereby they opt to use the same colour for its custom travel backpack.

In our opinion,

When it comes to marketing, every detail matters, and that includes the use of custom promotional items. This is especially true when it comes to creating promotional giveaways, as the whole point is to create a lasting impression on your target audience.

When you offer a gift with purchase, you want it to be something that customers will use and appreciate, but you also want it to carry your brand’s identity and message.

This is why the backpack GWP from Str8 could have been more impactful if it had featured the brand’s logo. Without the logo, the backpack is just another generic item that people might overlook or forget about.

However, if it had the Str8 logo prominently displayed, it would have increased brand recognition and recall every time the customer used the backpack.

Discover how other companies use backpacks in promoting their brands:

The popular chocolate brand has just launched a new GWP campaign, where customers can get a limited-edition KitKat backpack. This exciting promo backpack giveaway is sure to have chocolate lovers everywhere reaching for their wallets to stock up on their favourite KitKat bars.

Calvin Klein managed to stand out by offering GWP merchandise to their customers. Doing so is a smart move because the free item excites and incentivizes customers.

Glen Deveron promotes the success of their single malt product by offering a gift with purchase of any of their 30-year-old malted liquor. This duty-free promo provides customers with the chance to get themselves a travel backpack with their product.

Fila promotes its brand in-store with its custom backpack. Spend $2500 worth of Fila products to get the bag for free.

Bear brand surprised shoppers with its free bag idea.  The custom promotional bag also serves as a packaging for the product, thereby differentiating the brand from competitors.

More Custom Backpack Designs from ODM

Custom Solar Backpack: 4 Surprising Ways It Elevates Your Brand

Custom Backpack Design: Shoe-Shaped Bag for Brand Promotion!

Custom Branded Backpack as a Welcome Back Gift for Employees

Sports Event Merchandise: Why Offer Custom Backpacks with Logo?

Why You Should Use a Promotional Foldable Backpack

Putting It All Together,

A custom travel backpack is considered one of the coolest and most stylish bags that you can use to keep your things safe and secure while on trips. But when designed right, they can be one of your company’s greatest marketing tool.

Thus, if you consider adding it to your list of promotional product ideas, the ODM Group is here to assist you. Feel free to email us to get a quote.

To ensure the quality of our work, our design team from Mindsparkz are also here to help you choose and create the right design for these bag ideas. From product brainstorming to design and production, rest assured that we are here to guide and assist you!

Apart from bags, we have a long list of marketing tools to offer. From sports promotional merchandise, branded corporate giveaways, snow globes, seasonal promotional products, and office merchandise to free-standing display units and POS displays, our team has them for you! Contact our team today for further details!

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