How Does the Collection Turn Customers into Big Spenders?
Everyone loves a good deal, but when it comes to the more expensive items we buy, we tend to look beyond the price tag. We’re more likely to splurge on brands we know and trust. Customers would love to spend big on this branded merchandise collection because:
1. It adds value to their purchase.
It’s not just about the brand, it’s about the prestige behind it. Having a branded product makes consumers feel like they add more value to their purchase.
When we buy from a brand we like, it feels like an extension of our identity. That feeling adds an intangible, but nonetheless real, value to the product or service we’re buying—and that sense of value motivates us to spend more on it than we would otherwise.
2. They associate it with happy memories or positive feelings.
One of the most significant factors influencing where we choose to part with our cash is branding. A brand is usually defined as a company’s name, slogan, and logo—but it’s so much more than that. What gives a brand its power is the feelings and emotions associated with it.
As consumers, we can recognise instantly when something belongs to a specific brand. And because of the conscious and subconscious connections we have with brands, we’re driven to purchase their products for two main reasons: either because they fit in with an image we want to portray about ourselves or because they remind us of happy memories or positive feelings.
In both cases, our brains are wired to be drawn to things that make us feel good – and buying merchandise from an established brand with a strong reputation helps us hit those happy buttons.
3. It is aligned with their personal values.
People who spend more on branded merchandise are the ones who identify with it and believe that the product reflects their values. In this way, it’s like a reward system or a trophy for having done something right.
When they make a purchase from Starbucks and use the branded promotional merchandise that it offers, for example, it’s a subtle way of showing that they support the initiative of the company. It is one way of telling the world that they’re also associating themselves with that brand’s identity and ideals.
With the growing number of eco-conscious buyers these days, there’s no wonder that this Starbucks bamboo collection will attract more from this target group.
4. It provides pride and satisfaction.
Branding merchandise can turn customers into big spenders because it gives them a sense of exclusivity and accomplishment, and makes them feel like they’re a part of a tribe. The product is the symbol that the brand and its customers are connected, which gives them something to talk about and share with other people who understand their purchase.
Not only does the customer feel more connected to the brand, but they also feel more connected to their fellow fans.
5. It offers something that they can use in their everyday lives.
The best way to keep your brand top-of-mind for customers is to offer something they can use in their everyday lives. When you have a branded item that will come in handy for a customer, it becomes a constant reminder of your brand.
We have known Starbucks for its fantastic and practical marketing giveaways. This is also not the first time that the coffeehouse chain offered promotional logo bags as part of their campaign, and we have witnessed how effective are they in creating a solid brand presence.
Great branding merchandise will also serve as a point of conversation among people who see it. It’s like having an ad for your business that’s constantly being shown off by people who are excited about what you do.