Advertising On the Go: Unwrapping the Benefits of Shelf-Ready Packaging

Now more than ever, brands are searching for quick and effective packaging solutions to make their products more recognisable in retail. They continuously hunt for something that can make their inventory easier, promote their brands effectively, and ensure the product can be transported in perfect condition. Thus, there is no doubt that shelf-ready packaging is the only solution they are looking for!

These came up to our minds when our team from the Philippines came across these handy retail-ready packaging ideas in a famous store in the country. We see this kind of packaging a lot.

These are SRPs from Jack n Jill brand under Universal Robina Corporation (URC), Goya under Delfi, and Quaker Oats.

 

Getting the Most Out of POS Displays

Point-of-sale displays have been a popular feature of many retailers’ strategies for decades. They are used to target consumers at the point they are making their buying decisions, and they can help improve brand awareness and increase sales by presenting products in an attractive manner.

Meanwhile, corrugated cardboard is the go-to material for the retail industry. It’s a sturdy and reliable option for building POS displays as well as promotional product packaging, which can be customized in different designs and shapes.

Take a look at this fantastic example of a cardboard POS display that we offer, perfect for snack and confectionery products:

 

Another point-of-sale material that we found that is made out of this promising material is shelf-ready packaging. It is more sustainable than other types of packaging, reduces waste and eliminates the need for costly strip merchandisers, as well as saves valuable storage space.

 

What is Shelf Ready Packaging?

Shelf-ready packaging (SRP) and retail-ready packaging (RRP) refer to packaging a product to be delivered to a retailer in packaging optimised for efficient stocking and sale. Its primary goal is to ensure that products travel safely, efficiently and ecologically from the manufacturer directly to the store shelf.

Aside from being excellent product protection, shelf-ready packaging (SRP) has also exceptional promotional potential.

There are three types of packaging in the market. These are primary, secondary and tertiary packaging.

Primary packaging is directly in contact with the product. The package for food items comes in. On the other hand, secondary packaging is the packaging that a group of food items comes in. Corrugated boxes include in this type, and SRP falls into this. Moreover, pallet and shrink wrap belong to the tertiary packaging. 

 

What Makes Shelf-Ready Packaging a Perfect Tool for Advertising on the Go?

1. Identifies products quickly.

SRP provides the perfect blank canvas for your branding. Moreover, it serves as the extension of the primary packaging. Repeating the same identifiable colours, lettering, and logos helps your customers recognise your products easier, even from a distance.

 

Similarly, SRP helps the store team to see a product name in a storage area clearly and put the package in the appropriate place in a store.

 

2. Enhances product presentation.

Creative retail packaging increases the brand’s credibility and makes it appear more attractive when displayed more professionally. Compared with products in a pouch, items displayed in corrugated boxes look presentable on the shelf. In addition, it avoids your product becoming a jumbled heap as it sells down.

 

3. Easy to replenish.

To sell your products, it is very important to avoid stockouts. More time on the shelves means more brand exposure. Thus, this directly translates to more sales.

Shelf ready packaging is specifically designed to stock up after use and made with easy to open materials. It does not need knives or scissors or any other sharp objects to open them.

4. Makes inventory easier.

SRP makes inventory easier for employees. They can easily recognise what products need restocking. It improves code rotation and checking. Likewise, shelf-ready packaging makes stock counting more accurate.

 

Because the system is so user-friendly, the term PDQ – Pretty Darn Quick is invented, reflecting the essence of this type of packaging.

 

5. Competes with other brands.

Non-SRP products need custom retail shelf trays to make them look presentable and organised in retail. These trays can be made from plastic, cartons, corrugated carboards, and metals. However, other brands prefer to let their products be displayed on shelves without trays. Thus, their products end up messy on the retail shelves.

 

Shelf ready packaging help your products stand out. While other items are jumbled heap, your products remain in order. With that said, customers will more likely choose your merchandise over other competing brands.

 

Speaking of shelf trays, here’s an example of innovative retail display trays. Know the difference between spring-loaded and gravity loaded racks in this article.

 

Bonus info: 

Shelf ready packaging is easy to ship and handle. It is less bulky and more sustainable because it can be stocked in the packaging it ships in. In addition, its shipping cost is lower than the others.

 

What Are the Things You Need to Consider When Planning Shelf-Ready Packaging?

Effective SRPs sell. Therefore, you have to make sure that you meet the requirements needed to make your packaging good for protecting your products and marketing them. So here are the top 5 things you need to consider.

• Understand the market.

Gather the information you need before processing your SRP. Learn what forms of packaging works for the retailers and keep those in mind through the planning and manufacturing process.

• Focus on Holistic Packaging

Think about what you want your packaging looks like. Both the primary and secondary packaging impact each other. The primary pack should complement well to the secondary. Meanwhile, the SRP should blend with the primary and can secure products during shipping and in retail.

• Involve Supplier Early.

Always work closely with suppliers to optimise the retail product SKUs and features before starting the actual project. Ensure that they are aware of the requirement you need. Moreover, it is crucial to plan for the manufacturing lead time to prevent problems along the way.

• Make it user-friendly.

Keep it simple yet detailed. Make the SRP easy for retailers’ staff to identify your product during sorting and stocking. Similarly, make them eye-catching and convenient enough for your customers.

 

More retail-ready packaging ideas:

We spotted these creative custom advent calendar packaging from Cadbury, Maltesers, KitKat, and Mars in Singapore. Here are the reasons why we like these ideas.

 

Aside from its great prizes, Twirl’s SRPs indeed make this retail store activation idea more recognisable. Check out this promotion here.

 

These shelf-ready packaging from Waterdrop are undeniably attention-grabbing. Their packaging is even more interesting because they are made from sustainable materials, making them more appealing to eco-conscious buyers.

 

Wrapping This Up,

Shelf-ready packaging (SRP) is proven effective in helping brands showcase their products in retail. Identifying which idea will work for you can help you succeed in your in-store promotion.

For the best retail results and a competitive edge, contact our team today! Here at ODM, we guarantee that we provide nothing but the quality services you need. We curate brand packaging designs that sell and protect products efficiently.

Aside from bespoke product packaging, we also manufacture first-rate POS display ideas for all types of business. We also produce gift with purchase ideas, swag for conferences, and even various seasonal promotional products.

If you need any of these services, connect with us and our experienced product designers from Mindsparks will help you get the design you need.

 

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