The first thing that catches your eye is the colour palette. It’s bold, bright and fun.
The vibrant colour scheme is also perfect for summer, which is when most of us are likely to buy cider!
Strongbow’s logo is instantly recognisable to consumers, helping them identify the product as part of their existing drinking habits.
The image of fruit also reinforces this idea of a quality drink, while also alluding to one of its main ingredients — apples.
The props themselves are also really clever – from the accent tree to the apple cutouts, there’s so much detail in each one that it makes you want to check them out for yourself.