Call to Action Marketing: How To Create an Onsite Branding That Converts

Events are a great way to get people in the same room and talk about your company, your product or service, and most importantly, what you stand for. It allows you to deliver on your brand promise, humanize your business and connect with your clients on a more personal level.

More than that, it also gives you an opportunity to leverage call to action marketing, which can help in creating an effective event onsite branding. Take a look at this fantastic POS display unit from Maersk!

With the current Expo 2020 Dubai, our team is able to spot innovative and truly eye-catching initiatives from different brands and companies in the once-in-a-lifetime event. As it is nearing its wrap up, we are about to share with you another POS marketing idea that you should not miss out on!

Before we delve further, you might love to check out this previous blog we have written about the event branding ideas we found in the expo from The Mastercard Cube, a high-tech, modular structure present at the Mobility district of the Expo. 

Another thing that caught our attention is this eco-packaging for a promotional giveaway item from Lula Mena.

It may appear small and simple, yet we found this custom packaging idea a significant factor in reinforcing the theme of the El Salvador Pavilion and of course, the commitment of the brand behind it. Read more about it here:

Love what you have read? Now, let’s get going and unveil how successful this call to action marketing strategy is from the renowned Danish shipping company!

Call to Action Marketing Display from Maersk

Maersk is an integrated transport and logistics company with multiple brands and is a global leader in container shipping and ports. known for reliable, flexible and eco-efficient services. It provides ocean transportation in all parts of the world.

But not only does it power some of the world’s largest ships – but it also propels the business behind global trade.

Who can turn a blind eye to this glass display case that flaunts the iconic Maersk Cameroun boat model?

In the industry where the company thrives, there is no question that ship models are an essential tool for Maersk to help explain the new technologies and operational methods that it uses.

A boat model is also a great way to show people what Maersk’s vessels look like without any need for explanation.

It helps to create a professional brand image for the company that can totally impress customers and clients.

Underneath the boat model is the company’s CTA, just in the middle of the marketing POS display.

To contact us, scan the QR code

There are definitely a lot of ways to incorporate CTA in your onsite branding and Maersk leveraged this phrase along with a Quick Response code for this strategy.

A Quick Response code, or QR code, is a square barcode that can be scanned by most smartphones. It contains data that a user can access simply by scanning the code with their smartphone camera.

With the right scanner app, people can scan store labels, inventory tags, and other documents to access stored information and links.

When a QR Code is scanned, any data it contains is immediately accessible to the user.

Upon scanning the QR code in the CTA marketing display, it directed us to Me-qr.com, a QR code maker website. It displays a message that “You successfully scan QR code with Event and Attractions content.” By skipping the advertisement, it leads us to the email field.

The recipient and subject box is already filled out for interested visitors.

Being able to get in touch with Maersk via their mobile phones makes it easier for customers and clients to reach out. Besides that, the QR code also provides an alternative for customers without social media access.

The Top Advantages of CTA Marketing

CTAs give you the opportunity to be straightforward with your audience. In other words, you can skip the guessing game and simply ask them to do what you want them to do.

• Clarity

CTAs are simple but powerful. They tell customers exactly what to do next and how to do it.

This clarity makes it easier for customers to understand what you’re offering, why they need it, and how to get it.

When your CTAs are clear, customers aren’t left wondering what happens after they click a link or button. Instead, you provide them with a clear path to take next.

• Generate Leads and Drive Sales

CTAs are among the most effective tools in generating new leads and capturing potential customers. Enticing people to take action is crucial in a world where everyone’s attention is pulled in multiple directions. By offering something valuable, you can position yourself as an expert in your field by sharing industry insights, research or case studies with visitors.

• Boosts Customer Engagement

Engagement is a crucial part of any business’s relationship with its customers and clients.

People are busy and it’s important that they are able to act quickly and easily when they find something that interests them. Call to action marketing show people how you want them to engage with your business. They get your audience moving toward the desired outcome, whether that’s filling out a form or purchasing a product. By implementing simple and clear CTAs, you are removing any barriers customers may have to take the leap in connecting to your business.

• Increase Conversions

Conversion may be the most important word in marketing. It means turning a website visitor or customer into a paying customer, and it’s the reason that you have a business in the first place.

A successful conversion may mean a purchase, sure, but it may also mean email signup or a book download or any number of other desirable outcomes. Undoubtedly, a good call to action is often all it takes to convert a potent customer into a sale.

• Trackability = Better Decisions

Trackability is a marketing term that refers to the ability to measure the success of a campaign and analyze the data collected. It is one of the most important aspects of creating an effective campaign. Trackability can be measured, but it’s not easy.

By tracking your CTA marketing efforts, you can see when customers are clicking on your call-to-action, how many clicks each one is receiving, and which campaigns are succeeding or failing.

Consequently, this allows you to use data-driven insights to make smarter decisions about when and how to reach your prospects and customers so that you drive more revenue, more quickly.

Call to Action Phrases

Call to action phrases are used in a wide range of marketing materials, both online and offline. These include websites, emails, ad campaigns, landing pages, print advertisements and brochures. They’re a fundamental element of any modern marketing strategy.

As the name suggests, call to action phrases encourages a potential buyer to take immediate action.

What Are Your Other Options?

Aside from your custom POS display, onsite branding also includes promotional event giveaways that generate unique add on experiences for your guests.

Everyone loves free stuff, so using event merchandise is definitely a great way to build your brand awareness on trade shows, exhibitions and business conferences. On top of your company logo, why not add a CTA that will urge people to learn more about your business or contact you soon?

The Logistics industry is a vital part of our global economy, and the world would struggle to function without it. The ODM team offers a wide range of promotional gift ideas for this industry. We believe that these items will help your company stand out from the crowd.

Here are some of them:

Corporate Gift Ideation to Production: Custom Engraved Glass Cube

Shipping Promotional Gifts: Give Your Freight Marketing A Lift!

Mini Shipping Containers: Creative Product Idea for the Freight Industry

Custom Power Bank Gift Set to Power Up Your Promotion

Custom Freight Promo Idea: Stress Ball Keychains

Freight Industry Gift Idea: Aqua USB Drive

Custom USB Shipping Containers as Marketing Gift for Freight Industry

Branded Shipping Container Storage Box: Novelty for Freight Industry

Drive Brand Positioning with Awesome Freight Gift Ideas

Promotional Memo Pad Pallet: Creative GWP Idea for Shipping Companies

Flat Pack Products: What Makes Them A Smart Choice for Your Business?

Brilliant USB Truck Speaker as a Trendy Freight Marketing Gift

Promotional Stationary Storage – Unique Freight Promotions

Branded Collectible Truck for Transportation Industry: The Key to Get Noticed

Promotional Container Ships

Ship models can be displayed in offices and company headquarters, giving the impression that you are in charge and you have the right to display such an impressive item.

Get In Touch With the ODM Team Today!

The call to action is an important part of any marketing campaign. It’s a carefully crafted phrase that encourages your audience to take a specific action. The right CTA can help you drive more traffic, generate more leads and increase sales.

With this in mind, our team at ODM works hard to make sure you get the best, exceptional call to action marketing ideas to help you gain exposure and build brand awareness at trade shows, exhibitions or corporate events.

Together with our superb team of POS designers, Mindsparkz, we ensure that we are always ahead of the game to guarantee that you will get new and innovative products for your marketing campaigns and promotions.

Contact us today to get started on developing a project that will go above and beyond your expectations!

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