Customised Ceramic Mug: Hot Summer Promo from Coca-Cola

Embracing the Heat with Coca-Cola’s Summer Promotion

Coca-cola has been quenching the Vietnamese thirst for refreshing drinks since 1994. Since then, the company has implemented a number of exciting campaigns that make people crave not just its products but its promotional activities as well.

Here are more details of this summer promotion:

How to Get Hands on the Free Mug?

Customers can get this exclusive customised ceramic mug in as easy as 1-2-3. Here’s how it works: for every purchase of three Coca-Cola cans, they can redeem a free mug from participating stores across Vietnam.

So, the more Coke they enjoy, the more cups they can collect for themselves, friends, and family. This promotion runs from May 10-25, 2023 only.

Unleash Creativity with a Custom-Printed Mug

There’s nothing like sipping on an ice-cold Coca-Cola during the scorching summer days. And now, you can enjoy your favourite beverage in a unique and stylish way.

With Coca-Cola’s summer promotion, customers can claim a free custom promo mug showcasing an adorable polar bear dressed in summer attire. This delightful mug will keep Coke chilled and add a touch of fun to any summer gatherings.

Custom Mug: The Perfect Companion for Summer Moments

The custom-printed mug design captures the essence of summer perfectly. Imagine a polar bear sporting sunglasses, a colourful beach hat, and a refreshing beverage in hand—the epitome of summer vibes!

This charming design will instantly transport anyone to a world of sun-soaked beaches, poolside fun, and relaxation. Whether enjoying a picnic, hosting a barbecue, or simply lounging in the backyard, this mug will be a perfect companion.

Discover unique promo cup designs from ODM:

Made from ceramic material, promotional blackboard mugs are durable and beautiful. Chalkboard mugs can be used in many ways, but they’re beneficial when it comes to advertising and promoting products or services.

If you are looking for a gift idea that will be appreciated by all your customers, then customised mugs make an excellent choice. Take a look at these ideas below:

The best thing you’ll love is this ceramic electric heater is its customizability feature. Personalising this promotional item can help you build authenticity and reach a broader range of audience.

Snow globes aren’t just for Christmas anymore. While they have long been used as holiday décor, they have also become a fun way to decorate year-round. Snow globe mugs are not only great for keeping drinks warm; they also add a little whimsy to any office or home.

Made from ceramic and cork, this insulated mug is a guaranteed sustainable product. Not just for hot drinks, this mug is also a suitable container for cold drinks.

Enhance Your Beverage Business with Customised Ceramic Mugs

After discussing how Coca-Cola’s custom-branded mug helps the company create buzz inside Vietnam stores, let’s talk about how this idea can help you enhance your beverage business.

Tapping the Power of Branded Mugs

Customised cups have become an increasingly popular choice for beverage businesses seeking to leave a lasting impression on their customers. By incorporating your brand’s logo, tagline, or a captivating design onto a mug, you transform a simple drinkware item into a powerful marketing tool.

These drinkware not only provide functionality but also serve as a constant reminder of your brand, creating a sense of loyalty among your customers.

Printing Methods for Mug Branding

When it comes to branding ceramic cups, there are several printing methods available to suit your business needs. Let’s take a closer look at a few popular methods:

1. Direct Screen Printing

Screen printing is a traditional technique that involves applying ink directly onto the mug’s surface. It allows for vibrant colours and precise detailing, making it an ideal choice for intricate designs or logos. Screen printing ensures durability, making your branding last for years to come.

2. Sublimation Printing

Sublimation printing involves using heat to transfer ink onto the mug’s surface. This method offers a wide colour range, allowing for stunning and high-resolution designs. Sublimation printing is especially effective for capturing intricate patterns, gradients, and photographic images.

3. Pad Printing

Pad printing utilizes a silicone pad to transfer ink from an engraved plate onto the mug’s surface. This technique is suitable for printing on curved or irregular surfaces, ensuring a consistent and accurate branding placement. Pad printing provides excellent precision and is often used for small-sized logos or text.

Limitations of Printing on Mug Handles

When it comes to customising ceramic mugs, businesses often seek creative ways to display their brand or design. While the main body of the mug offers ample space for branding, the handle may seem like an attractive option at first.

However, there are certain limitations and challenges that arise when attempting to print designs on cup handles.

1. Distorted Design

One of the primary challenges with printing on mug handles is the curved surface. Unlike the flat and smooth area of the mug body, the handle presents a unique shape that makes it difficult to achieve accurate and distortion-free printing.

As a result, intricate designs, fine lines, or small text can become distorted or illegible, compromising the overall quality and impact of the branding.

2. Limited Printing Area

Mug handles typically offer a smaller surface area than the main body, which restricts the space available for branding. This limitation can pose a challenge, especially for complex designs or logos that require sufficient space to be visually appealing and recognisable.

Attempting to squeeze a design onto the handle may result in overcrowding, reducing the clarity and legibility of the branding.

3. Comfort and Usability

Handles serve a practical purpose by providing a comfortable grip for users. Printing designs on them can potentially interfere with the ergonomic design, creating an uneven surface that may not feel comfortable to hold.

It’s essential to prioritise the user experience and ensure the handle remains smooth and ergonomic, free from any distractions caused by printed designs.

4. Durability and Longevity

Ceramic mugs are frequently used and washed, leading to wear and tear over time. The handle is particularly susceptible to the effects of daily use, including rubbing, scratching, and fading.

Printing designs directly on the handle may result in quicker deterioration, compromising the longevity and durability of the branding. To maintain the quality and longevity of the mug’s design, focusing on the more durable main body is recommended.

Alternative Branding Strategies:

Instead of printing designs on the mug handle, businesses can explore alternative branding strategies that maximise their customised ceramic mugs’ impact and visual appeal. Some effective alternatives include:

• Utilise the Main Body

The main body of the cup offers a more extensive and flatter surface, allowing for more impactful branding. Use this space to display your logo, tagline, or captivating design that will catch the eye of the user and leave a lasting impression.

• Custom Packaging

Enhance the overall presentation of the mug by designing custom packaging that incorporates your brand elements. This approach allows you to extend your branding beyond the mug itself and create a cohesive and memorable experience for the recipient.

More of Coca-Cola’s creative marketing ideas:

This promo ran from January 7 to February 28, convincing people to purchase designated products and get redemption rewards. Consumers are encouraged to buy products and scan the QR code in the promotional packaging to save points and redeem promotional gifts.

To tap into consumers’ excitement, Coca-cola has launched one of its best on-pack promotions. Customers can win a ticket to the renowned championship finals by purchasing any qualifying Coca-cola products!

Jollibee, a famous fast-food chain in the Philippines, has partnered with Coca-Cola to produce brilliant limited-edition merchandise— a branded reusable cup! Customers can get their hands on this limited-edition branded reusable cup in each Super Meal with Go Large Coke purchase.

Check out these fun summer promotional items by Coca-Cola. From beach chairs to fridges to GoPros, customers of Coca-Cola will get these promotional offers whenever they purchase Coca-Cola products!

For the 2018 FIFA World Cup, Coca-Cola has partnered with FIFA through a branded promotional bag which promotes various soft drinks and sporting events. In order to get this Coke FIFA backpack, the customer needs to accumulate soft drink products that have a total amount of 859 Baht.

Discover more summer promotional items for your business:

These custom sunglasses are made from Recycled Polyethylene Terephthalate (RPET) plastics. These summer ideas have a lot of uses. Whether for your personal use or your promotion, these unique and sustainable sunglasses are surefire during the summer season!

Aside from its practical use, there are a lot of reasons why you need this mini portable fan for your summer promotional activities. Check below its features and specifications to guide you.

This promotional fan comes in a watch-shaped design. Indeed stylish, it suits your young and even adult customers.

Made from thick PVC material, this custom cooling towel is perfect for cooling down during the hot season. It is an ideal summer swag item that your customers can appreciate.

This cooler bag features a gel ice material that keeps the drinks cool for longer periods of time, providing a refreshing drink to the customers everywhere they are. Indeed perfect for the summer season.

Bottomline,

Customising ceramic mugs for beverage summer marketing campaigns is a surefire way to maximize brand visibility. With their unique ability to become a part of customers’ summer experiences, these mugs create an ongoing marketing presence and generate positive brand associations.

By incorporating your branding elements onto these mugs, you ensure your brand remains visible, memorable, and influential throughout the summer. With that said, everyone would agree that Coca-cola made the right choice for this summer marketing campaign.

Harness Our Creativity!

Are you looking for a company to design and produce your promotional products this summer season? Look no further, as the ODM team are here to assist you! ODM, together with our design team, Mindsparkz, has been working with local and international companies since 2003. With two decades of experience, we guarantee the quality of our products.

Aside from summer marketing gifts, we also design and manufacture seasonal promotional products, sports promotional merchandise, branded corporate giveaways, gift-with-purchase ideas, and creative POS displays.

See more of our services below:

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