5 Ways Walch Steals the Limelight With this Free With Purchase Item Promo

In the hygiene industry, there are only numerous ways to advertise. One of those is including free with purchase item on their on pack promotions. Walch, however, levelled that up with Melody and Minna No Tabo.

Walch, a hygiene brand offering sanitisers and disinfectants, become a licensee of an established brand, Sanrio. This earned them the right to produce branded merchandise using the popular characters of Sanrio.

For every purchase of Walch containing six 20mL hand sanitisers, consumers will receive a custom hand sanitiser dispenser as a free with purchase item. This gift with purchase comes in two designs: Melody and Minna no Tabo, respectively.

How Does This Free With Purchase Item Put Walch to Limelight?

1. It made Walch sanitizer easy to use.

The portable custom sanitiser dispenser is specifically made for the brand. The circle-shaped products will be put inside the hand sanitiser dispenser which makes it a valuable promotional item. Aside from that, it can be hung in bags for ease of access. Ensuring people they will stay bacteria-free within their hand’s reach every time and everywhere.

This also leaves an impression that the brand is willing to give valuable products as free with purchase item. Likely converting more people to trust them and repeatedly buy.

2. It lets people travel with Walch in style.

The custom design of the sanitiser made it trendy and more suitable for any type of clothes. Moreover, people like to wear or bring things they can identify with and the characters are statements in themselves.

As a result, people feel and look good with the branded merchandise on their bags. In turn, making sure they will continue to use the promotional item.

3. It can be a collectable.

Sanrio is already an established brand with a large market. Following this, people will buy multiple times to collect all of the characters featured in the GWP promotion. Opening opportunities for impulse buying and ultimately leading to a boost in sales.

4. It advertises Walch everywhere.

The portability of the sanitiser dispenser that can be hung on bag straps, gives Walch maximum exposure. Every time people go out with these dangling sanitisers, more people will see the brand. Furthermore, repeatedly seeing a brand used by people you trust extends that trust to the brand.

5. It increases brand retention.

The merchandise licensing lets Walch be associated with Sanrio. This, in turn, helps people remember Walch every time they see the Sanrio characters.

Moreover, it assures people that the business passed the standards set by the brand, giving Walch an edge on the market against its competitors.

What Walch Can Do to Further Be Known?

• It can have a better package.

The gift with purchase strategy is very known in the industry. To be different from other businesses, brands invest in their packaging design. It is important to attract people’s attention from the get-go and custom packaging gives this leverage.

Here are other brand packaging to get inspirations from:

Wants out-of-the-box yet eco-friendly packaging? Appeal to your consumers with these packaging ideas:

If you’re looking to stay for a long time in your consumer’s houses, we have a list of sustainable and customizable packaging your consumers will certainly use again and again.

Because they can be created from recyclable materials, kraft and cardboard paper are excellent alternatives to plastic packaging. It will not break easily during shipping or when piled on shelves because it is simpler to handle than glass.

• It can feature more Sanrio characters.

Currently, Walch only has the license for two of Sanrio’s characters. They can try to obtain more characters which would entice consumers, especially children’s pester power, to buy more and collect all characters on the on pack gift. In the process, encourages impulse and repeated buying.

Other hand sanitiser ideas for you:

In another on pack promotion, Walch included a hand sanitiser holder fit for home, school, work and travel use.

Practising self-hygiene and keeping oneself free from disease-causing germs doesn’t have to be boring. Check out this fun hand sanitiser idea below:

Learn seven reasons ways how Dettol utilised their collaboration with Sanrio. Read more details below:

Brand awareness, practicality and design appeal, check how custom hand sanitisers can bring you all of that.

Appeal to your consumers at first sight and be unforgettable with custom bottle glorifiers. These glorifiers can be as unique as your brand and deliver a full experience to your market. Check more designs below:

Ultimately,

Walch knows what they need and how to reach that goal. By collaborating with Sanrio, they manage to tap into a larger market. However, they still prioritized their consumer’s needs and released a portable sanitiser dispenser. All the while, this free with purchase item opens up opportunities to let their brand be advertised on ground-level.

Work With Us!

From ideas, concepts and designs to sourcing and production, ODM can ensure you get quality service. We offer a wide range of assistance from branded merchandise ideas, and creative point of sale displays to corporate giveaways.

Years of experience allowed clients to rely on us and expect promotional products that best fit their business.

Harness this creativity and credibility today! Contact us.

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