The creativity of the drinks industry when it comes to its marketing campaigns made it a progressive but also competitive one. For this reason, we’re presenting you with a shot dispenser design with 9 more unique and creative ideas across industries!
ODM found this interesting shot dispenser design in a dentist clinic from Listerine. The branded dispenser is made from acrylic with a clip at its back to secure the dispenser in place. The Listerine mouthwash bottle is placed on top of the dispenser for the ease of pouring the mouthwash into a cup.
Listerine is first made and marketed as a disinfectant in operating rooms and as a wound dressing. This would later evolve into a mouthwash product that kills germs that cause bad breath, plaque and gum disease.
Why Will It Shake The Food and Drinks Industry?
The shot dispenser design is not only suitable for clinics but also has a huge potential for the food and drink industry. We listed 4 of its benefits for every brand in the industry.
1. It’s highly customisable.
As we can see from the shot dispenser design, it is based on the brand colours and logo of Listerine.
Furthermore, it can also be customised to fit the bottle of the drink brand. In this case, Listerine made sure the mouthwash bottle will be secured in its place.
These are all aspects of the shot dispenser design that food and drink brands can maximise to their benefit.
2. Provides ease of product access.
The disadvantage of drinks in bottles is people have to be extra careful with any interaction with them or else they will break. In this case, the shot dispenser alleviates this responsibility to consumers without hindering them from taking the drink as they want.
They can simply put their cups under the dispenser, pour and take them as they go.
3. It’s portable.
As you can see, the shot dispenser from the dentist’s clinic is clipped to a stable pole. Hence, it can be removed and relocated as needed.
This portability that the dispenser presents made it a great promotional tool in trade shows, pop up stores, festivals and gatherings.
4. Can be a promotional giveaway.
While dentists use the shot dispenser for their clinics and to help clients, it can also be a promotional giveaway for its practicality and design.
It is not too big and can be included in product packaging. Consumers will no doubt appreciate the dispenser as it makes their homes more comfortable and it’s very useful during gatherings at home.
For a sample promotion of a shot dispenser used as a product packaging and a promotional gift to consumers in the drinks industry, here’s our blog featuring Belvedere Vodka:
Check out more Listerene promotion here:
Designed after the mouthwash bottle, this creative POP display from Listerine is eye-candy with a bright brand colour that’s hard to miss in a store in Ho Chi Minh, Vietnam.
More unique and creative promotions across industries:
While drinks are usually part of fun events and gatherings, it’s not usual to pair drinks with games that require stability and focus but Jim Beam put this fun spin on their product promotion here!
Tanqueray’s in store activation is truly one of its kind through the use of non-alcoholic jellies. Now, consumers can get a taste of their product anytime!
It’s not every day that consumers receive wearable merchandise that won’t be just as visible as shirts and hats, but Johnnie Walker offered custom socks to their market!
Drinks and tradition truly came together in this promotion by Napoleon XO Brandy. While decanters are usual for the drinks industry, it’s definitely rare to see one as a bottle packaging designed after a dragon!
Bodega Trivento Argentina provided its consumers with a branded kitchen knife as a promotional gift with purchase. Check out more details about the unique merchandise here:
In this promotion, travel and drinks go hand in hand as Johnnie Walker incentivizes travellers with branded luggage tags with every purchase of its product, Blue Label.
The Botanist Gin tapped into yet another industry, farming, by encouraging their customers to reuse their product packaging and try foraging. Find more information below:
Saba, a feminine pad brand in Mexico, partnered with the National Football League (NFL) for branded gifts that are both practical and collectable!
Simulations are in the trends in recent years, capturing the attention of every tech-savvy out there. Emirates made clever use of this in their flight simulation advertisement that every traveller would surely find memorable!
To conclude,
Listerine’s shot dispenser design is based on the brand’s product bottle and its colour scheme. It effectively advertises the mouthwash brand and helps consumers and dentists alike with the use of the product.
The ingenuity of the design is it can be used by more brands outside of the dental and hygiene industry. Luckily, ODM Group can help you customise this shot dispenser for your branding needs! We’re a promotional product development company with decades of experience since 2003. Contact us today!
Our creative team, Mindsparkz, is an expert in the customisation of promotional products and branded merchandise for various marketing strategies such as gift with purchase, purchase with purchase and seasonal promotions. Find more case studies, tips, tricks and insights into the industry processes in our magazine!
For more information about our services, we listed them below for you!
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