Food and drinks go hand in hand and Bailey’s on-pack branded bowl is the perfect pair making every drink an enjoyable experience for everyone! Discover more about this marketing strategy, and how branded bowls elevate brand visibility while engaging customers making these functional containers powerful marketing tools today!
Why Do We Love Bailey’s On Pack Branded Bowl?
Baileys, a cream-based liquor, is currently offering incentives to its local shoppers in Bolivia. The on pack gift includes a custom-printed bowl, which is branded with the Baileys logo.
It comes in sleek and elegant black colour. Likewise, it is advertised as a snack bowl people can use as an accompaniment to the liquor drink.
Furthermore, the product packaging itself exudes elegance and charm, featuring the iconic Baileys branding with a touch of holiday spirit or special occasions.
But the real gem of this on pack premium is the inclusion of a copy of the Baileys recipe! In the package, customers will find a step-by-step guide to creating the Baileys indulging treat at home.
4 Marketing Benefits of An On Pack Branded Bowl
Let’s get to know the marketing benefits that Baileys and your brand can enjoy through these branded bowls!
1. Amplified Brand Visibility
The primary benefit of on-pack branded bowls is the amplified brand visibility they provide. They’re practical kitchenware that customers will unduobtedly use in their daily lives. This provides the brand a great foothold in terms of brand visibility and recall.
2. Strengthened Brand Recognition
The more customers encounter the promotional bowl with consistent design elements aligned with the brand, the more ingrained the brand becomes in their minds.
This strengthened brand recognition fosters trust and loyalty, making customers more inclined to choose the brand over competitors.
3. Extended Brand Reach
Branded bowls are not only functional promotional products but also conversation starters. Customers who find delight in beautifully designed bowls are likely to share their discovery with friends and family, both in-person and on social media.
This word-of-mouth marketing amplifies the brand’s reach, introducing it to new potential customers and fostering positive brand perceptions.
4. Enhanced Perceived Product Value
Well-designed on-pack branding imparts a sense of premium quality and attention to detail to the product. Branded bowls are perceived as more valuable and desirable, even when they offer the same functionality as unbranded alternatives.
This perceived value can influence purchase decisions and contribute to customer satisfaction, reinforcing the brand’s reputation in the market.
Materials Options for Your Branded Bowl
Decoration Methods You Can Choose for Your On Pack Branded Bowl
Laser engraving is a precise and sophisticated branding technique that involves using laser technology to etch the brand’s logo, message, or artwork directly onto the surface of the bowl.
This method creates a permanent and elegant branding effect, particularly on materials like stainless steel, glass, or bamboo. The fine detailing adds a touch of luxury and professionalism to the branded bowls which add value to the brand.
2. Embossing or Debossing
Embossing and debossing are tactile branding methods that create raised or recessed impressions of the brand’s logo or artwork on the bowl’s surface.
These techniques add dimension and texture to the branding, making it visually engaging and memorable. Embossing elevates key elements of the branding, creating a 3D effect that stands out, while debossing adds depth and subtlety.
Foil stamping is a glamorous and attention-grabbing branding option that involves applying a thin layer of metallic foil onto the bowl using heat and pressure. This method creates a shiny and reflective effect on the promotional merchandise.
Foil stamping is often used to highlight specific elements of the brand, such as the logo or tagline, making them stand out prominently against the bowl’s surface.
4. Pad Printing
Pad printing is a versatile and cost-effective branding method suitable for bowls made from various materials, including plastic, ceramic, and glass.
It involves transferring the brand’s artwork or logo from an etched plate onto the bowl’s surface using a soft silicone pad. This offers vibrant and durable results which makes it a popular choice for mass-produced on-pack branded bowls.
More promotional ideas from Baileys:
Baileys gave away a free custom logo glass with every purchase of their newly released and limited edition liquor. Check the promotion here:
This gift pack design by Baileys is an example of strong window box packaging, as it allows customers to get a sneak peek of what’s inside.
We came across Baileys’ Treat Bar Display in Singapore. It stood out to us due to its incorporation of the display into a normal grocery store shelf.
Find more on-pack promotions from other brands to get your idea started:
Weber Haus’ Cachaça liquor gift set comes with promotional glasses and branded cocktail muddlers that their customers can use to enjoy their homemade drinks to the fullest. Know more about them here:
Here’s another on-pack branded bowl from Kellogg’s that appealed to everyone for its trendy design featuring the beloved LINE Friends characters!
Darlie offered their customers a branded Hello Kitty glass jar with 4 different designs that they can collect! Find more details about the marketing campaign and how customers can get the promotional item in the blog below!
The Dutch coffee brand, Moccona, included a branded cup in their product packaging that customers definitely found practical in their daily lives! See more details below:
Knorr‘s promotional gift is a practical tote bag designed after the brand’s colour scheme. Read more about this marketing strategy and get tips on how you can apply them to your brand in the blog we prepared below!
Branded Bowls FAQs
All you need to know about on-pack branded bowls!
Which materials are suitable for on-pack branded bowls
On-pack branded bowls can be made from a variety of materials, each offering unique characteristics. The choice of material depends on factors such as the brand's image, product type, target audience, and sustainability considerations.
How are branding elements applied to on-pack bowls?
Branding elements can be applied to on-pack bowls through various methods, such as laser engraving, embossing, debossing, foil stamping, pad printing, direct printing, and label application.
Can on-pack branded bowls be customized for different products or events?
Yes, on-pack branded bowls can be customized to align with specific products, events, or marketing campaigns. Brands can adapt the design, colours, and messaging on the packaging to cater to different target audiences or seasonal promotions.
How do on-pack branded bowls impact brand recognition and customer loyalty?
On-pack branded bowls can make a significant impact on brand recognition since they’re highly visible to customers. As customers repeatedly interact with the branded bowls during use, it reinforces brand recall and fosters customer loyalty.
Essentially,
Branded bowls prove to be more than just practical containers since they embody the art of blending utility with brand identity. Brands can take advantage of this promotional product through various means such as laser engraving and embossing.
Work on your own branded bowls today and enlist ODM‘s help to secure their quality! We’re a promotional product development company that specialises in the customisation of branded merchandise and the product packaging they come in. Our in-house creative team, Mindsparkz, can help you from start to finish so don’t hesitate to contact us today!
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