Us consumers always hunt for the best bargains in stores. Safeguard, a successful product from Procter & Gamble uses a variety of cheap promotional items to further promote their brand. As marketers, we try to veer away from “cheap” items because we often associate low cost with low quality. But, this isn’t the case with Safeguard’s promo giveaways.
The difference between Safeguard’s customer giveaways and some other cheap promotional items is quality. In this specific case, the term “value for money” can also be used. These small items are not expensive to manufacture at all. Given the cost of these cosmetics, the on-pack freebie can’t be too expensive or it will drive the cost up for the purchasing price. Cheap promotional items save you money while boosting your marketing strategy, making such promotional campaigns cost-effective and profit maximising.
Safeguard offers the following custom promotional products in this campaign:
- Alarm Clock
- Toy whistle
- Pencil Sharpener
Why do we love these cheap promotional items from Safeguard?
- Variety – With a high concentration of promotional gimmicks on the market, consumers are often bombarded with products. This is why we find Safeguard’s cheap promotional merchandise to be an effective one. It gives consumers the liberty to choose from the available promo gifts. The strategy successfully attracts more consumers. As a result, this leads to higher sales.
- Customer Loyalty – When customers frequently receive free items from the brand, they feel that they get more from their regular purchases. With such promotions, consumers feel that they are getting a more valued bundle compared to other brands. Thus, people will always remember your brand. This also helps a lot in attracting and keeping first-time customers loyal to your brand.
- Cost-effective – Lastly, these items are inexpensive, and this is the main reason we love these items. This proves that we can drive consumers to the brand in a cost-effective way. Also, buying wholesale promotional items will help maximise profits even more.
How can we improve this campaign?
- Better Packaging: Big or small, it’s better to showcase your products and promo items using good custom retail packaging. The reason being is that consumers are first drawn to a product through visual appeal. Check out our sample from Health Basics:
In conclusion, this marketing idea from Safeguard is a sure hit with consumers. But like any other promotional campaign, it’s best to take the time to learn what your customers need. Then, we can correctly implement the appropriate marketing approach.
How can ODM help?
If you like to know more about these cheap promotional items, feel free to get in touch with us. Enquire @ ODM for more ways and explanation on how you can vastly improve your business. Our product designers will be able to provide you with multiple unique and interesting ideas for you to wow your audience and increase brand recognition. The specialists here are capable of assisting you throughout every process to ensure a pleasant experience. Contact ODM now!
For other promotional items, check out the links below:
TYR is giving away branded items such as travel pouches, towels, and backpacks as promotional products. Why did they decide to use these items to promote their brand, and how did this promotional campaign affect their sales? Find out more:
Beverage and fruit companies could step out of the norm and create such eye-catching promotional pens that would definitely create buzz. Even if customers would not use these stationaries, they would also love to have it as a display on their desks. Find out more:
For more great ideas we suggest you check out the blogs about On Pack Promotions:
On-pack promotions can really help when your brand wants to stand out from the shelf. This blog is on InnerShine Vitamins and how their on-pack promos helped them stand out from their competitors on the same shelf. Find out more:
On-pack promos can help brands boost sales effectively if done right. This promotional campaign that was done by Orbit China caught our attention and we enjoyed it. Why is it effective to use on-pack promotion for promo campaign? Check out this blog to find out more:
The promotional campaign done by M&M’s caught our attention, and we are sure that it will successfully push sales and raise brand awareness. How can the promotional watch and notebook offered help accelerate the brand? Find out more:
On Pack Promotion is a phrase that will prick up the ears of marketers. They are an exceptional way to make your product stand out among the saturated shelves of the standard store. This promotion by Kellogg’s with a free promotional spoon is a great example of an on-pack promotion. Check it out!
Why do brands opt for on-pack promotions? How can a well-managed on-pack promotion benefit the brand? Here is an interesting promotion done by Itoen Drinks, and what we can learn from it. Find out more: