US consumers always hunt for the best bargains in stores. Safeguard, a successful product from Procter & Gamble uses various cheap promotional items to promote its brand further. As marketers, we try to veer away from “cheap” items because we often associate low cost with low quality. But, this isn’t the case with Safeguard’s promo giveaways.

Cheap Promotional Items

Brand Promotion: Cheap Promotional Items from Safeguard


The difference between Safeguard’s customer giveaways and some other cheap promotional items is quality. In this specific case, the term “value for money” can also be used. These small items are not expensive to manufacture at all.

Given the cost of these cosmetics, the on-pack freebie can’t be too expensive, or it will drive the cost up for the purchasing price. Cheap promotional items save you money while boosting your marketing strategy, making promotional campaigns cost-effective and profit-maximizing.

Brand Promotion: Cheap Promotional Items from Safeguard

Brand Promotion: Cheap Promotional Items from Safeguard


Safeguard offers the following custom promotional products in this campaign:

  • Toy whistle
  • Pencil Sharpener
  • Alarm Clock

And if you’re interested in getting the latter, do check out these interesting clock designs:


Why Do We Love These Cheap Promotional Products From Safeguard?

  • Variety – With a high concentration of promotional gimmicks on the market, consumers are often bombarded with products. This is why we find Safeguard’s cheap promotional merchandise to be an effective one. It gives consumers the liberty to choose from the available promo gifts. The strategy successfully attracts more consumers. As a result, this leads to higher sales.
  • Customer Loyalty – When customers frequently receive free items from the brand, they feel that they get more from their regular purchases. With the addition of cheap promotional products, consumers feel that they are getting a more valued bundle than other brands. Thus, people will always remember your brand. This also helps a lot in attracting and keeping first-time customers loyal to your brand.
  • Cost-effective – Lastly, these items are inexpensive, which is the main reason we love these items. This proves that we can drive consumers to the brand in a cost-effective way. Also, buying wholesale promotional items will help maximize profits even more.
Brand Promotion: Cheap Promotional Items from Safeguard

Brand Promotion: Cheap Promotional Items from Safeguard


How Can We Improve This Campaign?

Better Packaging: Big or small, it’s better to showcase your products and promo items using good custom retail packaging. The reason being is that consumers are first drawn to a product through visual appeal. Check out our sample from Health Basics:

We also have some more product ideas that will also make great cheap promotional products.

These custom ear savers also make a cost-effective gift with purchase. Also, it is very timely for this pandemic period.


These custom fidget toys are great toys for both adults and children!


Water bottles are very functional gifts to offer. Check out these water bottle ideas!


Socks make really cool on-pack gifts, plus they are very affordable! We love socks as branded promotional items, and in fact, we offer our own designs every year! Check out our latest design here!


In conclusion, this marketing idea from Safeguard is a sure hit with consumers. But like any other promotional campaign, it’s best to take the time to learn what your customers need. Then, we can correctly implement the appropriate marketing approach.


How Can ODM Help?

If you like to know more about these cheap promotional items, feel free to get in touch with us. Enquire @ ODM for more ways and explanations on how you can vastly improve your business. Our product designers will provide you with multiple unique and interesting ideas for you to wow your audience and increase brand recognition. The specialists here are capable of assisting you throughout every process to ensure a pleasant experience. Contact ODM now!

For other promotional items, check out the links below:

TYR is giving away branded items such as travel pouches, towels, and backpacks as promotional products. Why did they decide to use these items to promote their brand, and how did this promotional campaign affect their sales? Find out more:


Beverage and fruit companies could step out of the norm and create such eye-catching promotional pens that would definitely create buzz. Even if customers would not use these stationaries, they would also love to have them as a display on their desks. Find out more:

For more great ideas, we suggest you check out the blogs about On-Pack Promotions:

On-pack promotions can really help when your brand wants to stand out from the shelf. This blog is on InnerShine Vitamins and how their on-pack promos helped them stand out from their competitors on the same shelf. Find out more:


On-pack promos can help brands boost sales effectively if done right. This promotional campaign that Orbit China did catch our attention, and we enjoyed it. Why is it effective to use on-pack promotion for promo campaigns? Check out this blog to find out more:


The promotional campaign done by M&M’s caught our attention, and we are sure that it will successfully push sales and raise brand awareness. How can the promotional watch and notebook offered help accelerate the brand? Find out more:


On-Pack Promotion is a phrase that will prick up the ears of marketers. They are an exceptional way to make your product stand out among the saturated shelves of the standard store. This promotion by Kellogg’s with a free promotional spoon is a great example of an on-pack promotion. Check it out!


Why do brands opt for on-pack promotions? How can a well-managed on-pack promotion benefit the brand? Here is an interesting promotion is done by Itoen Drinks and what we can learn from it. Find out more:

Frequently Asked Questions

Where can I manufacture Cheap Promotional Products?

What are some cheap promotional product ideas?

Stationary - They are low-cost but very functional, great products to offer to kids. Kitchenware - Bowls, Plates, Containers, and Water Bottles. They are a surefire way to attract more customers Toys - Great way to market to children!


How to make promotional products cheaper?

Economies of Scale (EOS) refers to a proportionate saving in costs gained by an increased level in production. With a higher order and production quantity, the cost of producing promotional products will be cheaper.