Movie Merchandise plays a big role in generating income for blockbuster films and movies. Movie Promotional Items helps movie producers and studios capitalize on licensing their content, and their intellectual property.
Since movies and entertainment are intangible services, branding is not optimal. On the other hand, it creates an opportunity for movie studios to create a tangible product that they can associate/brand their movies with.
Otherwise, movie merchandise can also help promote a movie prior to its release. Therefore, movie promotional items helps producers profit, as well as promote their movies.
Disney‘s Frozen 2 x Pyrex
Today, we are featuring Disney’s Frozen 2 Movie Merchandise, which we recently came across in retail.
In conjunction with Pyrex, they manufactured a variety of merchandise ; food containers and thermostats.