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2604, 2024
Jack & Coke Promotional Gift Pack
Offering a promotional gift pack is a simple way to grab customer attention and stimulate sales. But when considering this type of marketing campaign, working with other brands and products is highly recommended.
Take this Jack Daniel’s and Coca-Cola’s promotional campaign as an example. Their promotional gift pack includes a bottle of Jack Daniel’s whisky, a bottle of coke, and a custom logo glass.
Jack Daniel’s is a Tennessee whiskey brand known for its distinctive taste and unique production process. The brand’s rich history includes surviving Prohibition, the Great Depression, and two World Wars. It has also been associated with some notable cultural figures, including Frank Sinatra, who was known to enjoy a glass of Jack Daniel’s on stage.
Meanwhile, Coca-Cola is a well-known carbonated soft drink brand with its signature red and white branding and iconic advertising campaigns. It has a long history of innovative marketing campaigns that have helped to establish the brand as a cultural icon.
Some call it a recipe; the brands call it a legacy.
This promotional gift pack offers customers complementary flavours. The sweetness and caramel notes of the Coke balance out the smoky, slightly bitter flavor of the whiskey, creating a well-rounded taste. It is a simple cocktail to make, requiring just two ingredients that are readily available at most bars or at home. This makes it a convenient choice for many people.
This promotional gift pack from two iconic American brands certainly exhibits a strong brand collaboration. We are also captured by the message from the gift pack packaging:
When two American icons were created within 20 years of each other, and only 200 miles apart, Jack & Coke were destined to meet.
And since they came together, they’ve been enjoyed the world over.
Jack & Coke
Because some things are meant to be.
A promotional gift pack can be a great way to impress your customers. It convinces customers to buy your product because they’ll get more than one product in one single transaction. On the other hand, your custom in-store display, branded gift with purchase, or promotional product packaging should be eye-catching enough to increase purchase desire among consumers.
But why is a promotional gift pack a good marketing strategy?
First of all, it adds value to your product. In other words, a promotional gift pack makes it more interesting.
Customers will not miss a good offer! Make a valuable deal by having a 3-in-1 product that customers will enjoy.
In our example, Jack and Coke made customers feel as if they were getting more value for money.
Thus, more people were motivated to buy their products, which helped boost their sales.
What is more, as more people buy their product, it increases their brand awareness as well.
Here’s why. Once customers are satisfied, they will be the first to recommend this product to their friends and family.
Word-of-mouth is always a good way to gain exposure! So what could you do for your brand?
Make sure that the on-pack offer is connected closely to the main product. When they see it useful, that gift pack is sold!
Putting together products that go well together allows customers to get all the products they need in one go.
By doing so, customers can find all the necessary products in one place, which eliminates the need for multiple trips to different shelves, saving them both time and effort.
When products are thoughtfully grouped together, it allows customers to make informed choices and helps them discover new items they may not have otherwise considered.
Including a custom logo glassware in the gift set practically invites customers to buy “now!” This is because it serves as a customer incentive.
Rewards appeal to customers’ competitive nature, so getting a freebie from their regular purchase will create a positive association between the promotion and the customer’s overall experience with your product or service.
This positive association can encourage them to seek out more promotions in the future, ultimately leading to increased customer loyalty and potentially higher sales for your business.
A promotional branded glass will certainly be used by customers on a daily basis.
By offering useful and attractive products that customers will want to use regularly, brands can extend their reach and build stronger relationships with their target audiences.
As a result, the logos and branding of Jack Daniel’s and Coke will become a part of the customer’s daily routine, potentially increasing brand recognition and loyalty.
Thus, this extends Jack Daniel’s and Coke’s exposure beyond shop floors.
Marketing gifts are proven to be effective in increasing brand awareness by providing a tangible and memorable reminder of the brand. By associating the gift with the brand, consumers are more likely to remember and consider purchasing that brand in the future.
Interested in customising your own marketing gifts but not sure where to start?
Let us inspire you with our recent projects in the Drinks Industry.
Besides custom glassware, drink brands also leverage other practical merchandise ideas that make their gift packs more enticing to the market. Here’s how Johnnie Walker boosts sales with its complimentary tote bag promotion.
A refreshing take on gift sets, Grey Goose offered custom soda cans instead of drinking glasses on this promotional gift pack. What do you think of this interesting complimentary gift from the brand?
By offering promotional gift packs, brands can create unique experiences for their target audience. Take a look at how Bombay Sapphire stirs the perfect marketing strategy with its edicao especial box set in Brazil.
How do you reward loyal customers? What makes custom merchandise such as a logoed baseball cap an excellent on-pack gift? Read on this blog to find the top factors that made this gift pack from Jim Beam a success.
With cultural relevance at the core of its GWP campaign, 1664 Blanc offered picnic sets as promotional gifts to Vietnamese customers. We love how this gives the brand a fantastic opportunity to raise brand awareness and strengthen customer engagement!
Beluga highlighted its liquor with different luxury packaging and high-quality gift with purchase merchandise unique to the liquor line. Get to more details in the blog below:
Check out this product bundling promotion from Cafe Amazon and more bundling ways from pure to cross-sell bundling in the blog below:
A toast for friendship! Jack Daniel’s recently launched this whiskey box gift set dedicated to the brand’s biggest fan. What is the story behind this custom gift set? Take a closer look through this blog.
How does Coca-Cola offer a more rewarding experience for customers? Check out these unique and exciting customer incentive ideas that the beverage brand offered during a seasonal promotion.
What makes an effective liquor bottle display that captures the audience in-store? Here are the top marketing tricks to learn from Jack Daniel’s.
Coca-Cola not just cares about customer relationship but also foster excellent employee engagement. Check out how the brand rewards employees in Russia with branded merchandise.
Jack Daniel’s is known for offering a range of products, including its flagship Old No. 7 whiskey, as well as flavored variations and premium offerings. But on top of this already promising product line, the brand also leverages drink promotion ideas that are always a hit with customers.
Coca-Cola definitely knows its way to the hearts of consumers and continuously creates exciting on-pack campaigns. In this promotion, the brand tied in-store purchases with the chance to win tickets to the UEFA Euro 2020.
Jack Daniel’s has become known for its iconic square-shaped bottles, which are easily recognizable on store shelves. But how does the brand communicate promotional offers, such as winning branded bar merchandise, to its target audience?
Coca-Cola has created an emotional connection with its consumers, associating its brand with happiness, togetherness, and shared experiences. Learn how the brand reinforces this positive association by making its products accessible in different areas in-store through promotional displays.
Extending brand visibility in travel retail, Jack Daniel’s offered these eye-catching promotional luggage bags with minimal purchasing amount. What made this promotion work?
Shelf talkers are simple yet effective shelf marketing tools for brands looking to capture attention in-store, even without telling a word. Take a look at how Coca-Cola leverages customised shelf talkers to encourage shoppers to grab a refreshing break and drive impulse purchases.
This Jack & Coke promotional gift pack is a clever marketing strategy that is sure to please fans of the iconic beverage. The combination of the world-famous Jack Daniel’s whiskey and Coca-Cola creates a unique and refreshing flavor that is beloved by many.
By offering a gift pack that includes both the whiskey and the soda plus a custom drinking glass, the company is not only providing a convenient and cost-effective way for consumers to enjoy the drink but also increasing brand loyalty and awareness.
The gift pack makes for a great present for anyone who appreciates the taste of Jack & Coke and is an excellent way for the company to boost sales and create a positive brand image.
If you’re looking to expand your business and increase brand awareness, our team can provide you with custom promotional merchandise and custom retail packaging solutions that are tailored to meet your specific needs.
With years of experience in the industry, we can provide you with expert advice on the best ways to promote your brand. Our team is dedicated to helping you grow your business by providing you with effective marketing tools that will help you stand out from your competition.
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