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FSDU Manufacturer: 5 Pro Tips to Get the Most Out of Your Store Display
A Free Standing Display Unit, also known as FSDU, [...]
Sustainability has been a priority for retailers and brands for the past years. Thus, they opt to use greener options regarding the products and displays they release in the market. Let’s take Nescafé, with its custom wooden FSDU, as an example.
Scroll down to see the coffee brand’s bespoke “Edição Limitada” (limited edition) promotion and 5 more marketing campaigns from around the world.
Nescafé is an iconic coffee brand that is recognised around the world. It comes from a rich coffee tradition supporting local communities and farmers. Nescafé is a brand under the umbrella of the multinational food corporation Nestlé.
Since introduced in 1938, the coffee brand started to serve every family’s table and become a staple during WWII. Nescafé’s popularity grew in 1940 and keeps warming people in over 180 countries until today.
Arguably, Nescafé products are one the most awarded coffee brands in the world. Its owner, Nestlé, is also among the most recognised corporation. With that said, people expect much from them — from its products to its promotional campaigns.
Now let’s delve in and discover how its custom wooden display in Brazil makes customers urge to buy more from them.
Coffee is indeed a great way to provide warm and welcome guests.
And Nescafe certainly makes it reflected in its creative store display.
Made of wood, the display exudes warm and welcoming vibes to shoppers.
Wood is a naturally beautiful material, which makes it suitable for creating displays.
Aesthetically pleasing, everyone would agree that this wooden FSDU effectively charms Brazillian shoppers.
Its customised Design is another reason this wooden display rack captivates customers.
Added with bee hive designs, the display indeed attracts shoppers to check out its products.
Likewise, the combination of wood and metal, added with perfect colour matches and the brand logo, makes this rack more appealing in-store.
Because of its unique design, this custom wooden FSDU creates curiosity among shoppers.
The display explains the importance of bees in growing coffee and their environmental effects.
With that, customers become more engaged with the brand and the products.
Our team is here to provide everything from advice on structuring and designing a unique FSDU to manufacturing and shipping your units. We also handle all of the back-end logistics for you, including vehicle tracking and reporting, so that you can focus on what matters most — driving sales for your brand.
We specialise in creating bespoke solutions that will give you an edge in your sector. Check out our works by tapping the image below:
Our team love this off-shelf display for the brand’s supermarket in-store promotion. It’s a great example of keeping products visible and accessible while maintaining a clean look.
The custom packaging of these free gifts makes us recognise this promotion. Likewise, the complimentary gifts in each pack make shoppers love this coffee promotion.
Here’s another fantastic branded on-pack promotion from Nescafe. The on-pack giveaway from the brand comes in the form of a high-quality coffee cup, branded with Nescafe’s unmissable logo.
We found Nescafe’s advertisement on a fridge door at a 7-11 in Hong Kong. The brand runs a promotional contest and offers a Nebula capsule projector as the contest reward.
Nescafe offered a gift by purchasing a pack of 20 Nescafe packets. Learn more about this promotion here:
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Investing in displays can help any brand effectively present its products in the market. In fact, there are many options to consider when deciding to add them to your marketing. But if you opt for something sustainable, practical, classic and last-longers, a custom wooden FSDU would be the best choice. Just like Nescafé, you can also reap all the benefits it gives to their business.
With almost two decades of experience, we already help local and international businesses design and manufacture promotional displays. ODM and Mindsparkz are here to assist you. From free-standing display units, holographic advertising displays, LED promotional displays, and end cap displays to branded counter display ideas, name it and we’ll help you turn them into reality!
Aside from displays, we also produce a wide range of promotional product ideas, such as branded corporate giveaways, seasonal promotional merchandise, sports marketing ideas and gift with purchase merchandise.
Contact our team today to get a detailed quote.
Custom Wooden FSDU FAQs
All you need to know about custom wooden FSDU!
A custom wooden FSDU is a freestanding display unit made from wood designed specifically for marketing purposes. It is a custom-made unit tailored to fit a particular brand or product.
A custom wooden FSDU is an effective marketing tool that offers several benefits, including increased brand visibility, enhanced product presentation, and improved customer engagement. It can also help to increase sales and create a memorable brand experience for customers.
A variety of wood types can be used to make a custom wooden FSDU, including pine, oak, birch, cherry, and maple. The type of wood chosen will depend on the desired aesthetic, durability, and budget.
Yes, a custom wooden FSDU can be reused for future marketing campaigns, especially if it is well-designed and made from durable materials. This makes it a cost-effective investment in your brand's marketing strategy.
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