Pro tip: The key is to not only know the dates of your company’s special promotions but also to track other special dates like those celebrated by groups or individuals with whom you want to connect.
Special Dates to Look Out For!
When you’re planning your content for the year, you may be inclined to simply put all of your important dates on a calendar and take it from there. However, that can leave you missing out on tremendous opportunities.
To make it easier for you, we have gathered here the top 5 events in each month that you should look out for. Along with these dates are blogs where you can find custom promotional products that you can offer during your promotional event.
April
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April 2 – Children’s Book Day
We like to think of all marketing as a form of storytelling. That’s why we’re so excited about National Children’s Book Day!
It’s a day to celebrate the literary lives of children and the adults who support them. We think every day should come with a side of literature, but once a year, we take a moment to highlight the importance of books in our children’s lives.
Here’s a fantastic example from Cheerios on including books in your in-pack promotions. This strategy can definitely help in imposing the message of this national day as well as generating positive brand perception.
What Can You Do For Children’s Book Day?
Why not set up a local community event and invite children to dress up as their favourite book characters, read books and more!
You can also offer promotional giveaways to kids like promotional colouring book sets that feature popular characters from books and comics. Of course, you have to make them branded to ensure maximised visibility for your brand.
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April 7 – National Beer Day
National Beer Day is on April 7th. Known as the day Prohibition was repealed, it’s a day that celebrates beer and the joy it brings to people all over the world.
But what does National Beer Day mean for you? It means you can use this holiday to promote your business, products, and services.
There are many ways you can use this holiday to your advantage. Here are some of our favourite ideas:
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April 9 – Internet of Things Day
The Internet of Things Day is a global event that brings together communities from around the world to share ideas and learn about each other’s innovations.
It’s an opportunity for developers and consumers to get together, share ideas and build on the promise of better, more connected lives.
We’re trying to make it easy to be part of the Internet of Things by helping coordinate activities around the world.
Earth Day is a movement that is recognized and celebrated worldwide every April 22nd. The day is considered to be the birth of the modern environmental movement in 1970. It was created to educate the public on the environment and to demonstrate support for the protection of our natural resources.
On Earth Day, people around the world show their commitment to our planet by participating in events, demonstrations and activities that help raise awareness of environmental issues and promote solutions for a healthy planet.
With our commitment to Sustainable Marketing, the ODM team is continuously sourcing and producing custom eco-friendly products to change consumer behaviour and market trends. Check out our top picks here!
Learn more about how we take part and lead the change towards sustainable materials:
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April 30 – International Jazz Day
The United Nations Educational, Scientific and Cultural Organization (UNESCO) has declared April 30 as International Jazz Day in order to highlight jazz and its diplomatic role in uniting people in all corners of the globe.
On this day, UNESCO invites all countries and jazz enthusiasts around the world to celebrate and learn about jazz and its roots, future and impact; raise awareness of the need for intercultural dialogue and mutual understanding; and reinforce international cooperation and communication.