Great Gift Ideas for Marketing You Can Consider for Your Company!

Many companies make use of promotional products to market their brand. Companies value products with branding opportunities to maximise brand visibility and create brand awareness. As a promotional marketing agency, we seek to find real-life case studies for our readers to inspire them with new product ideas that could potentially be used for their next marketing campaign. Today, we would like to share this case study from China Merchants Bank and introduce some gift ideas for marketing.

China Merchants Bank is a Chinese commercial bank that has over five hundred branches in mainland China and a branch in Hong Kong. In this case study, it shows that the bank is offering branded merchandise for new account holders. The bank has a variety of marketing gifts ranging from umbrellas to portable fans and even flasks. We love these merchandise ideas as there is something for everyone!

They also set up a banner with a QR code which allows customers to further take a look at the bank’s existing promotions. Here are some screenshots we’ve taken from the website that we were directed to after scanning the QR code.

This says that China Merchants Bank’s new Hello Kitty Gold Card Holders would be able to enjoy exclusive Hello Kitty Merchandise.

This image shows the Hello Kitty Merchandise that one could potentially receive if they sign up for credit cards under the China Merchants Bank.

The first image shows that customers who sign up for the regular card, gold card or those who are planning to upgrade to the Hello Kitty Gold Card would be eligible for these Hello Kitty Merchandise.

The second image shows that customers who recommend and introduce the Hello Kitty card to their friends and family would be eligible to enjoy these household items.

1. Umbrella

Firstly, we have this custom branded umbrella. Available in red, the color significant to China Merchants Bank. Umbrellas are extremely functional products that are used by all. Rain or shine, an umbrella is always handy, and being small and compact, it is certainly convenient to be carried around. This umbrella is also branded with China Merchants Bank logo. A brilliant outdoor advertising idea, this increases brand visibility and brand awareness.

2. Customized Bowls

Secondly, the bank also offers a bowl merchandise. There is also a cat printed on the inner side of the bowl. There are 4 bowls in a set that comes in different colours, dark blue, orange, yellow, and turquoise. Furthermore, it also comes with chopsticks, which are great compliments to the bowls. Bowls like these are extremely functional as they are commonly used household items. With high usability, these items are bound to be used at home often, thereby increasing brand awareness and visibility.

Beyond regular merchandise like the ones featured above, China Merchants Bank has also come up with a series of Hello Kitty Merchandise as well.

3. Hello Kitty Merchandise

Hello Kitty is a popular character produced by Sanrio. Despite having its first appearance in 1974, the character is still extremely well-loved even till now. Besides, Hello Kitty Merchandise Collectibles have been extremely popular in the market. The bank has come up with a series of branded collectible items that would definitely interest their customers. This includes thermal flasks, mini portable fans, branded mugs, and custom umbrellas.

In order to be eligible for these collectible items, clients are required to deposit a specific amount in the bank. These items are great gift ideas for marketing as these products appeal to individuals’ different needs. There are household items such as drinking mugs and outdoor items such as portable electric fans. This allows clients to choose products that best appeal to them. We believe that customers are more inclined to keep a promotional product that is useful. Hence, with a variety of products available, customers will be spoilt for choice. Check out this Sanrio Collectable Gift as well.

You can check out some other interesting Sanrio Collectables here.

This custom ceramic bowl is a promotional collaboration between McDonalds and Sanrio. These are extremely exclusive products that would definitely bring Sanrio fans queuing.

Redemption gifts are great tools to boost customer loyalty. Moreover, who could resist such cute designs from Sanrio. We love them and we are sure Manning Store’s clients would love them to.

Collectible gifts are great marketing tools! They allow for an increased brand visibility and brand awareness, bringing about an increased brand recognition.

Glass Jars are useful merchandise that can be stored at homes, or even brought out. We love how Darlie comes up with new promotional products that constantly intrigue us and leave us wanting for more. You can also check out other Darlie promotions!

Conclusion

In a nutshell, we love this marketing campaign that was rolled out by China Merchants Bank. The products are extremely attractive and are plenty useful.  In addition, they are products that have sufficient space for branding, which allows the bank to customize them further with their company logo.

The marketing gifts are also beautifully displayed on a shelf, which made them really appealing and interesting. Such visuals also play an important role in marketing the company. With these incentives, many people would definitely love to sign up for the bank’s programs. Speaking of bank promotions, why don’t you check out this custom piggy bank rolled out by Standard Chartered and Hong Kong Disneyland from a few years back?

How can The ODM Group help?

Are you interested in coming out with promotional merchandise like these? If you are, contact our staff at The ODM Group. Established in 2003, our team has many years of experience in the promotional marketing industry. We would love to assist you in your upcoming marketing campaigns. If you are interested to see more interesting promotional product ideas, you can also view our blogs. We have written over 8,000 real-life case studies that will teach you marketing best practices that drive sales and conversion!

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Frequently Asked Questions (FAQ):

Why are promotional merchandise great ways to market your brand?

Promotional merchandise are items that customers would bring home. They can choose to display them, use them at home, or bring them out. Either way, they would bring about high brand remembrance and would constantly remind customers about your brand.

What are some collectible items I can consider for my marketing campaign?

You can consider using popular cartoon characters that would interest your customers. You can place these characters on your collectables to appeal to your customers more. Some items you can consider would include power banks, piggy banks, water bottles, laptop mice, or even AirPods cases.

How can customizing promotional products benefit my business?

Customizing promotional products allows your business to create a unique and memorable connection with your audience. Personalized items can reflect your brand’s identity and values, enhancing customer loyalty and encouraging repeated business.

Are there eco-friendly options for promotional merchandise?

Yes, many eco-friendly options are available for promotional merchandise, such as products made from recycled materials, organic textiles, and biodegradable items. Choosing sustainable promotional products can help your company appeal to environmentally conscious consumers and demonstrate corporate responsibility.

What should I consider when choosing promotional merchandise for my company?

Consider the relevance to your target audience, the functionality of the item, how well it represents your brand, and the quality of the product. Ensuring that the merchandise is useful and of high quality can significantly affect the perception of your brand and the effectiveness of the campaign.