Swag Giveaway Ideas: 7 Secrets to Cauvin’s Brand Anniversary Success

Celebrating a business milestone is more meaningful when you include your customers in it. Acknowledging their support and showing how much you value them is one of the excellent ways to sustain long-term relationships. This blog will show you the secrets behind the brand anniversary success of Cauvin and how leveraging swag giveaway ideas can help you create remarkable milestones too!

A Trip Down Memory Lane

Just like the rich history of its origin, Cauvin Oil tells an astonishing family history. Dating back to 1951, the brand has flourished in the enchanting city of Nimes as Gilbert Cauvin takes over the professional cooperative Sauveur Chauvet.

Prior to that, Cauvin began making olive confectionery in 1930 before practicing with recognized quality oils.

Despite all the challenges, the renowned oil refinery has witnessed growth and innovations through the years. The company exemplified commitment and perseverance from overcoming the winter freeze and shut down in 1956 to re-opening and starting the development of other oils in 1970.

In 1996, the oil plant introduced the brand in local supermarkets. The Cauvin oil plant opened to the general public in 2004 as Serge Filhol took over the company. Thereafter, Cauvin is offering increasingly tasty and atypical products in supermarkets. It also develops new gourmet oils every year thanks to the abilities of elite tasters.

To preserve and develop an elite tasting culture, Cauvin invests in a new Gard production facility in 2017. The Cauvin adventures continue with Christan Port; president, Pascale, Patric Filhol; co-shareholders, and Stéphane Jullian, executive officer.

The oil plant currently offers about 40 products with diverse flavors. Its organic product range has new flavors, while the premium olive oil “Sélection” has been awarded the Gault et Millau label.

This year marks Cauvin’s 70th anniversary!

 

7 Secrets to Cauvin’s 70th Brand Anniversary Success

1. Boosting Visibility Through TV Appearances

As a part of its 70th brand anniversary campaign, the oil brand has taken advantage of TV appearances to boost visibility. Customers had spotted Cauvin on TV, presenting Laurent Mariotte’s Petits Plats en Equilibre on the TF1 Série Film and TFX channels.

From May 31st to June 27th, 2021, the brand was able to augment its media presence and further increase awareness for its anniversary campaign. Needless to say, this limited-time opportunity has created an impactful strategy for the brand to broaden its reach and catch the attention of the public.

 

2. Launching In-Store Competition

To further stimulate excitement for its customers, the brand has launched an in-store competition rolled out in supermarkets. By purchasing a bottle of Cauvin olive oil, 1L or 2L, customers can try their luck and participate in this steaming retail activation.

To play, they have to cut the detachable part of the bottle collar, fill in the requested information, attach the proof of purchase and return everything to the address given.

The competition involves a prize draw promotion and offers promising promotional rewards. Furthermore, it is clearly and effectively advertised through simple advertising tools. This brings us to our next point.

 

3. Utilizing Simple Yet Effective Advertising Tools

What’s a more efficient way to advertise on bottles than utilizing custom bottle neck tags? These simple advertising tools are tried and tested in the field. Not to mention that a lot of brands are already taking advantage of the marketing benefits they can bring for different promotions.

 

The brand has also produced a cardboard retail dump bin to display its promotional products. Even though it is not one of the first things that retailers consider for in-store promotions, we believe that this point-of-sale display can still provide significant benefits for any brand.

With its open display concept and vibrant color, this promotional bin display has certainly increased shoppers’ basket size.

 

4. Generating Social Media Contests

In this modern world, where most of your target audiences spend an average of 144 minutes on social media, it is crucial to maximize the opportunities it can bring for your business. Generating social media contests will not just help you strengthen your online presence but also pull prospective followers and customers closer to your brand.

 

5. Delighting Customers Through Experiential Marketing

Cauvin’s brand anniversary campaign offers its lucky participants 7 weekends on Nîmes, a city in the Occitanie region of southern France. This place carries a significant connection to the brand, as it birthed the business and witnessed how it flourished through the years. Through this contest reward, the brand allows its customers to discover its history and admire the city’s beauty.

 

6. Building Anticipation

On its website, the brand builds anticipation among its customers by telling them, “Cauvin is preparing many new surprises for you to celebrate his 70th birthday…” Our team found this simple tactic essential in keeping customer retention and piquing the interest of its online visitors. This way, creating buzz for the brand’s upcoming marketing campaign is made easier and more practical.

 

7. Leveraging Swag Giveaway Ideas

How can you make your brand anniversary campaign more memorable for your customers? Here’s when swag giveaway ideas come in! Producing branded event merchandise is one of the best ways to make your consumers feel that they are part of your milestone. If done right, you can expect them to support your business further by keeping their loyalty to your products and services.

Cauvin’s swag giveaway ideas are composed of the following:

• Anniversary Boxes — each contains 3 Cauvin oils
• Anniversary Packages — each holds a tote bag, pen, and a gourd, all branded with Cauvin’s anniversary logo

 

Our Top Picks of Swag Giveaway Ideas

1. Wearable Merchandise

With wearable merchandise, your brand gives your customers a unique way to express themselves and share their business with you. Not to mention that these swag giveaway ideas can easily spark interest in your company. Check out this extensive list we have prepared for you!

 

2. Custom Branded Mugs

Our team takes great pride in producing a wide variety of custom-branded mugs, suitable for any type of event and marketing campaign. Here are some of them:

• Stainless Steel Mugs

 

• Wooden Mugs

 

• Ceramic Mugs

 

• 3D Mugs

 

3. Custom Promotional Notebooks

Who does not find joy in journaling? Score a special place in the hearts of your customers by offering them meaningful branded merchandise. Let’s ditch the plain and boring notebook designs with these top 10 brilliant custom promotional notebooks!

 

4. Fitness Promotional Products

Here’s an excellent way to show your customers how you care! During the challenging times, it is those brands that offer thoughtful giveaway ideas that remain on top of their minds. Therefore, you can consider getting fitness promotional products for your event giveaways.

 

5. Eco-Friendly Kitchenware

What are the best swag giveaway ideas for eco-conscious customers? Make sure to check out these 6 unique green marketing ideas to make your target audience appreciate your business even more!

 

6. Custom Made Products

Custom made products do not just make your event memorable. but can also improve your brand image by exhibiting organization and creativity. Check out this list of must-have items for your company events and corporate celebrations!

 

To Conclude,

Behind every success is unseen hard work. This is why every business milestone is worth celebrating, no matter how big or small. It is also the perfect time to give back to the people who make this achievement possible. By making the celebration meaningful and offering them promotional giveaways, you are creating lasting impressions that will further build your brand and relationship.

With these giveaway ideas, you are showing them that you are just not here for the business, and your swag comes with a purpose.

 

Connect With Our Team Today!

So, were you inspired by Cauvin’s successful brand anniversary campaign? Are you interested in getting swag giveaway merchandise to make your business event more worthwhile and engaging? Then, connect with our team today!

The ODM team specializes in sourcing, designing, and creating effective marketing gifts, high-end corporate giveaways, event SWAG ideas, and holiday promotional gifts.

Together with our design agency, Mindsparkz, we will help you plan and produce branded promotional gifts that will suit your brand. We make sure to uphold our mission of providing clients with high-quality and effective promotional products. We would love to hear from you!

 

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