As we can see from the bespoke display, the brand utilises QR codes in different places to urge consumers to scan them. QR code marketing is a versatile strategy which ultimately exposes consumers to the brand.
In the promotion, Hendrick’s uses it to share their simple yet fresh recipe drinks that consumers can enjoy with the brand. However, that’s not the only way as it can also be used to link your market to download your brand’s app, get to your app’s site or give them more information about your marketing campaign.
Whichever your brand would use the QR codes for, your target people would undoubtedly get engaged with your brand.