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Regardless of whether your business caters to other businesses (B2B) or directly to consumers (B2C), [...]
1105, 2024
POSM Procurement Partner
Outsourcing your promotional products can be difficult. You have to check the credibility of each manufacturer as well as their working ethics and if they can meet your standards. Doing this over and over again can be a waste of time. This is where a POSM procurement partner can help you make the right decisions.
So, what are POSM and a procurement partner? Why are they important, and what can they bring to your business marketing? We got it all for you here!
Before we move any further, POS and POP display, shelf wobbler and shelf talker are all terms you might have encountered in the business. They are also terms that might be confusing to a lot.
They are, however, all under a bigger umbrella of POSM or Point of Sale Marketing or Point of Sale Material. They’re designed to get people’s attention in a retail space, communicate branding and promotions, and increase brand awareness to shoppers.
All of the terms mentioned above are POSM and only differ in terms of the place they can be found as well as how they’re fundamentally designed. POS displays are near cashiers whereas POP displays are anywhere with a high foot traffic. Shelf wobblers are attached to shelves through a transparent strip of plastic while shelf talkers are typically clipped and protruding in the shelves.
Aside from the POSM mentioned above, here are more types of POSM that you can typically find in any store, trade show or event.
A POSM procurement partner is a dedicated expert in the sourcing and managing of your POSM. They typically have a broad network of business partners that can guarantee your brand quality for your point-of-sale marketing.
A POSM procurement partner can bring a lot to your business from reducing manufacturing lead time to cost efficiency and enhance quality control. Additionally, they can also help you with creative designs and provide logistics support so your POSM will reach you in a pristine state.
With the importance of a POSM procurement partner, choosing the right one for you and your brand is the first step towards successful point-of-sale marketing. Thus, here 4 things you must know and look out for in your POSM procurement partner.
You can find out a lot about your POSM procurement partner through their track records. It includes the other businesses they worked with, and the feedback they receive from each of these clients.
From there, you can also check their industry expertise which would give you a good grasp of what aid they can provide to your business. It also sets up proper expectations between the parties involved.
Brands and businesses deal with a variety of markets, age groups and preferences. This means, your POSM procurement partner must be able to adapt to your business needs and keep up with changing trends in the market.
The adaptability of your procurement partner can dictate reduce lead time and ensure efficiency in your business.
Having check their track record, you might already have an idea of what they can do and what they can offer.
For that reason, an open-mindedness in collaboration of ideas, practices and tricks of the trade will greatly help in the smooth business transaction between everyone involved.
Working between and across borders as well as countries for your promotional products can come with the hindrance of communication.
It is important to know that your POSM procurement partner can communicate with you and the manufacturer clearly and with transparency.
Working with a POSM (Point of Sale Materials) procurement partner can offer several advantages for businesses. Here are some key benefits:
POSM procurement partners specialize in sourcing, producing, and managing various point-of-sale materials. They possess extensive knowledge and expertise in this field, allowing them to provide valuable insights and guidance throughout the procurement process. Their experience can help streamline operations and ensure optimal outcomes.
POSM procurement partners often have established relationships with suppliers and manufacturers. This enables them to negotiate favourable pricing, volume discounts, and better terms on behalf of their clients. By leveraging their network and expertise, they can help businesses achieve cost savings in procuring POS materials.
Outsourcing the procurement process to a dedicated partner saves businesses the time and effort required for sourcing, evaluating suppliers, and managing logistics. POSM procurement partners handle these tasks efficiently, allowing businesses to focus on core operations and strategic initiatives.
POSM procurement partners have stringent quality control measures in place. They work closely with suppliers to ensure the materials meet the required standards.
Conducting quality checks and inspections helps mitigate the risk of receiving subpar or faulty POS materials, thus ensuring consistency and reliability.
As businesses expand or undergo seasonal fluctuations, the demand for POS materials may vary. POSM procurement partners offer scalability and flexibility to accommodate changing needs.
They can quickly adapt their procurement strategies to align with business requirements and timelines, whether it involves scaling up production or sourcing materials for short-term campaigns.
POSM procurement partners have robust supply chain management systems in place. They handle the logistics, transportation, and delivery of POS materials to multiple locations, ensuring smooth and timely distribution.
This relieves businesses of the complexities and challenges associated with supply chain management, allowing them to focus on other critical aspects of their operations.
POSM procurement partners often have access to a wide range of suppliers and manufacturers specializing in different materials and customization options.
They can assist businesses in selecting the most suitable materials, designing eye-catching displays, and incorporating innovative features to enhance the effectiveness of POS materials.
By working with a POSM procurement partner, businesses have a single point of contact for all their procurement needs.
This simplifies communication and reduces administrative burdens. It also ensures seamless coordination between various stakeholders involved in the procurement process.
When it comes to procurement, negotiation is a huge part of its steps. This 14th instalment of our Buyer Diary series features what possible things you might encounter before, during and post-production and procurement.
If you’re looking for a manufacturer of your promotional product, especially outside your state or country, you might have to get the help of a buying agent. In this blog, you can know more about buying agents and why you need one.
Time is a valuable resource to people, especially for business. So, for a more efficient business, here are the ways you can reduce lead time and many more!
When it comes to promotional products, ensuring their quality also means you need to find the best and most suitable manufacturer for them. Learn more in the blogs below:
Trade fairs are great events that showcase suppliers and manufacturers to buyers. It is a great opportunity to source possible promotional merchandise as well.
Your POSM procurement partner will have a huge impact on how your marketing campaigns will be successful and reach your target market. So, instead of repeating the arduous process of factory hunting, find the right POSM procurement partner and rest easy.
The ODM Group is established in 2003 and since then worked with renowned brands across industries. Our decades of experience made us experts in the customisation of promotional products and POSM displays. We also have an in-house creative team, Mindsparkz, to work closely with your branding needs.
The ODM Group can lend a hand from display or product design to logistics support. We can also provide sustainable marketing options for your brand. We have a magazine with 8,000+ articles covering tips, tricks, merchandise ideas, process insights and many more to get you started. Don’t hesitate to contact us today!
For more benefits of working with us, we listed them below for you!
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