ABC Beer In Pack Promotion

ABC Beer is having an In Pack Promotion. Get a free key pouch (packed in the box) with each purchase of 8 cans of beer costing only SG$21.95 (US$16.45). Each key pouch is printed with an ABC logo, serving as a brand reminder to their customers whenever they take the pouch out.

Offering such promotions when placed at the same display area as the rest of the beer brands allows ABC beer to stand out compared to other brands. Here are some reasons why!

1. Free gift

Everybody loves a free gift! Through the implementation of a free key pouch, more customers would be inclined to purchase this brand of beer, which may be unfamiliar to them. Despite beer being competitively priced, this incentive differentiates itself from other beers.

2. Customisation

A key pouch can be commonly found and bought. However, a limited edition key pouch with the beer brand of your dreams is uncommon. A customised key pouch has the ability to retain a customer’s loyalty and to constantly remind the customer of their brand. This would attract customers not just in the short run, but also in the long run.

3. Uniqueness

When beer or any beverage is involved, promotional gift items such as beer glasses, cup holders or beer bottle openers would be the first ideas that come to mind. With a unique take on the promotional gift idea, customers would not feel burdened in purchasing the beer pack. This is because they would not have an excessive supply of similar products. Hence, it make the gift more useful and relevant.

Our takeaways…

Customisable gifts offers tremendous brand impressions that will help catapult your business to success. Moreover, customers will appreciate it if offered as an in pack promotion.

Aside from key pouches, you can also opt for other traditional items such as custom promotional penspromotional printed T-shirts and Beer opener. For other interesting promotional gifts to tie in with beer promotions, check out this CoolzeeCustom Beer Caddy and beer foamer. You may add special additional features and other key functionalities to further appeal to your target audience.

So if you are in need of high-quality ad effective beer promotional merchandise, just get in touch with our team at The ODM Group. We have a group of merchandisers and product designers at Mindsparkz who will help you with product sourcing and designing. You can also check out other promotional beer products and other beer marketing ideas on our magazine.

For more interesting beer promotional merchandise, be sure to check these blogs out:

Other Beer Promotional Merchandise

  • Branded Beach Set– Do you want an epic summer? What you need: ice-cold beer and some fun beach games!



  • USB Flash Drive– almost everyone owns a flash drive. Office workers and students rely on flash drives to keep soft copies of their work.


  • Umbrella- Heineken offered this umbrella as a purchase with purchase offer to their customers.


  • Swiss Knife- Multifunctional and practical, this gwp offer by Heineken is an excellent gift for beer lovers, campers, and anyone who loves the great outdoors!

Interesting take on Purchase with Purchase promotion by Heineken. Find out what cool products are being offered to their customers:


Find out what makes Tiger Beer promotion a success!


Looking for a cool way to boost your beer marketing in pubs and restaurants? We present to you, these hip bottle caddies!


Not every day do we encounter novelty products such as this branded ber foamer. Find out how this on-pack gift helped them boost sales:


Did you know that August 2 is International Beer Day? Here are some awesome products to offer your customers:

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Frequently Asked Questions (FAQ):

What are some commonly used materials in producing key pouches?

The most commonly used material would be leather. This is because it is a durable and flexible material, that is extremely chic.

What are some promotional products that are made of leather?

Some common promotional products would be luggage tags, key rings and even passport holders.

What are some premium promotional products that companies can consider?

There are branded watches, coolers, signature jewelry boxes and many more. You can read this blog to find out more.

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