Bombay’s Liquor Marketing In-Store
When we visited the store in Dubai, we were amazed by the creativity and attention to detail put into the branding and marketing of Bombay Sapphire.
The light-up liquor display was an incredibly effective way to make the products stand out and catch the eye of potential customers. It was not only visually stunning but also functional, as it made the products more recognizable and captivating.
We believe that this kind of in-store marketing strategy can be incredibly impactful in today’s competitive retail environment, where consumers are bombarded with an overwhelming number of options.
In addition, we love how the brand leverages a bottle glorifier display to highlight its product, as it also creates a sense of luxury and sophistication around the brand. This is particularly important in the spirits industry, where the perceived value of a product can be just as important as its actual quality.
By using a bottle glorifier, Bombay Sapphire is able to draw attention to their product on a physical level, but they are also able to tap into the emotions and desires of its target audience.
The use of lighting and other design elements in the glorifier creates a sense of exclusivity and elegance that appeals to those who are looking for a premium experience.
For our team, a great offer is one of the most effective ways to entice customers to try a new product. And that’s exactly what Bombay Sapphire has done with their Twin Pack Gin offer. Each pack contains two (2) litres of Bombay Sapphire.
By offering not one, but two one-litre bottles of their signature gin in one package, Bombay Sapphire has created an irresistible liquor marketing campaign that is sure to appeal to gin lovers and bargain hunters alike.
This offer is particularly appealing because not only do customers get two bottles of their favourite gin, but they also get a better value for their money.