Many people are familiar with the wobbling and dangling pieces of cardboard or plastic they encounter in retail markets but few know what it is and what it does to the promotion. What is a shelf wobbler POS? Let’s unearth its benefits with this Milo promotion we found in Vietnam.
First, let’s examine our point of reference. Milo is a brand of the global company, Nestlé. It’s a chocolate malt beverage that offers essential vitamins for the mind and body. Thus, since its creation in Australia, it has been associated with good health and sports.
In this promotion, Milo launched a redemption program that urges moms to buy Milo for their kids, collect the cards with it and redeem the promotional gifts the brand is offering.
For 24 cards, they can redeem the backpack suitcase. One sports helmet for 36 cards and one Milo bicycle for 36 cards with 1 special yellow card.